Whether you’re planning a small local gathering or a large conference, social media can be used to get the word out in a powerful way.
In this article I’ll reveal seven creative ways to use social media to increase your chances for a gangbuster event.
Start With a Marketing Plan
The first thing you need to do is develop a high-level marketing plan. This will include answering the “who, what, where, when, why and how long” questions for your event.
Check out this video on how to create a marketing plan.
Would you like to make better connections with prospects?
Social media is a powerful tool for organizing and directing community activity.
And the cool part is it’s much easier to pull off than you might think.
Does your business use Facebook to connect with people?
Used the right way, Facebook apps can help you boost engagement and visibility by repeatedly drawing fans to your page.
In this article you’ll learn how 6 types of Facebook apps keep your fans coming back to your Facebook page again and again.
#1: “Contact Us” Apps
The easier you make it for people to get in touch with you, the better. Use a contact app to let your fans/customers send email requests to specific departments within your company for more information.
For example, you can use an app to streamline the contact process and send fans straight to whoever handles sales, customer support or press inquiries, without them ever leaving your Facebook page.
The ability for attendees to interact through social channels is a huge part of successful events.
Here are 4 ways to maximize the social media presence of your next event.
#1: Promote Your Hashtag Everywhere
A hashtag provides everyone with an easy way to find relevant social shares and take part in the discussion about the event.
When you are putting together materials for your event, everything should include the event hashtag.
Whether you have a small local gathering or a large conference, social media can be used to get the word out in a powerful way.
In this article I’ll reveal 10 creative ways to use social media to increase your chances for a gangbuster event.
#1: Create Video People Will Share
Because events take place in person, they engage the senses in a way online content can’t.
Creating a stellar video with great visuals and sound can not only help drive people to your event, it also increases the chances people will want to share it with friends.
Check out this video from Social Media Marketing World 2013 for creative ideas.
Are you using LinkedIn to get the word out?
LinkedIn, the largest professional social network now with over 135,000,000 members, has been busy lately updating features to help professionals and companies.
The LinkedIn Events Tool is the most recent application to receive an overhaul as millions of members have been increasingly utilizing the tool to source and sign up to attend local or industry-related events. The new features of the LinkedIn Events Tool benefit event organizers, marketers and professionals alike.
You must be creative and target your promotional efforts to your core audience, and the new LinkedIn Events Tool can help you do just that!
One of the new features of the LinkedIn Events Tool is the ability for people to easily search for relevant events. LinkedIn will automatically showcase a handful of events related to your network connections, industry and geographic location, but the search tool can uncover many more events that you may be interested in.
Social media enables event attendees to connect in powerful ways. Social media can help promote events and empower attendees to share.
This article will reveal 15 ways you can infuse social media into your events.
Creating Pre-Event Buzz
#1: Registration Buzz
You don’t have to wait until the day of your event to create a buzz—it can start at the registration stage. Services such as Eventbrite let your attendees share the event with their networks as they register.
Mark shares how SAP’s community of 2 million members from 200 countries is organized around business roles (such as developers, IT professionals and business process experts) to better engage with customers.
You’ll find out how SAP puts together content focused on specific needs to build their community. Listen to the tips to learn how you can get customers to participate in your community.
Be sure to check out the takeaways below after you watch the video.
Whether you’re planning a real-world event (like a conference, tweetup or political gathering) or a virtual event (like a webinar or teleclass), social media can be an inexpensive, cost-effective way to build buzz, fill seats, and turn a one-off gathering into a recurring event.