5 Ways to Improve Your Facebook Engagement

social media how toHaving trouble engaging your Facebook audience?

If your fans are not interacting with your brand and sharing your content, what value are they?

In this article, you’ll discover how to get more likes, comments and shares. I’ll reveal five strategies for Facebook posts that get your fans buzzing.

#1: Keep Your Updates Short

Research repeatedly shows that the longer a post is, the less engagement it will receive.

Blame it on Twitter, but people don’t have the time or patience to read anything over 140 characters anymore.

Results vary, but research shows that 100 characters or fewer seems to be the sweet spot. This will also allow for easy cross-posting on Twitter.

Want even more engagement? Let a photo do the talking.

starbucks

Posts with fewer than 140 characters combined with bold, beautiful photos get the most response.

According to Facebook, posts that include a photo album, picture or video generate about 180%, 120% and 100% more engagement, respectively.

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5 Ways to Improve Your Facebook News Feed Exposure

social media how toDoes your business have a Facebook page?

Getting your posts seen by your fans should be a top priority.

But in order for your fans to see what you post on Facebook, they must first interact with your posts if you have any hope of getting a bottom-line return on investment from Facebook.

Why EdgeRank Matters on Facebook

Facebook has a news feed algorithm (often referred to as EdgeRank) that hides a significant portion of your updates from your fans, even when you’re getting good interaction. Most pages aren’t reaching a very high percentage of fans.

PageLever’s seminal research on this topic revealed that the average page only reaches 7% of its fans daily.

When some marketers see this, their knee-jerk reaction is to use ads to acquire more new fans. But if you already have a decent fan base, it makes more sense to first focus on reaching your fans before you shift your focus to growing your audience.

In this article I’m going to share with you the tips learned by examining a recent social media success story.

BrandGlue‘s client Jackson Kayak was only reaching 20.1% of their fans in January 2012, but they were able to increase that to 39.8% within 3 months. They accomplished this by using the same tips shared in this article.

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6 Ways to Use Reddit to Grow Your Business

social media how toHave you used Reddit?

The popular website Reddit goes by the slogan, “The front page to the Internet.”

It has earned this name by creating a platform that allows users with similar interests to discuss and curate the best content on the web.

Let’s have a look at a few popular communities on Reddit.

reddit

Reddit is a popular social news platform where users submit and comment on content.

What Is Reddit?

Reddit is a social news platform that allows users to discuss and vote on content that other users have submitted. To help police the site and prevent spammers from bombarding readers, Reddit came up with “karma” points.

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Does Your Klout Score Determine Your Value?

social media book reviewsWhat makes Adele a better singer than Rebecca Black?

Is it her magical vocals or her higher Klout score?

And if Seth Godin (Klout score: 0) chooses not to interact on Twitter, does that mean he’s less influential than Uncle Pete, whose Klout score is 35?

These are some of the tricky questions that are being asked since the emergence of new systems that attempt to measure people’s online influence through social scoring.”

But the question is this: How exactly is “influence” measured? And how do those who make such personal yet inflammatory verdicts decide the scores?

seth godin twitter

Twitter would look very different if Seth Godin were on it.

You Have Become a Number

If you have a social media account, your value as an influencer is already being calculated based on how often you tweet, connect, share and comment.

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4 Ways to Improve Your Google+ Engagement

social media how toAre you looking for better engagement on Google+?

Google+ has a unique culture and set of capabilities that set it apart from other social networks.

Here are four tips that have helped me build engagement and expand business networking.

#1: Follow Active People Relevant to Your Business

Wherever you invest time online, have a target audience or connection with people who could be interested in your product or service, which will eventually lead to sales.

Now, finding these people can be a bit of a challenge, but search makes your job a lot easier.

google plus search 1

The search on Google+ has multiple options to choose from.

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