Canadian grocery store chain Loblaws knew they had a great BBQ sauce based on customer comments. But they didn’t understand why sales were so dismal.
Until they invited customers to post product reviews on their website. Only then did they discover the problem was the bottle – it was too tall to fit in refrigerator doors! They redesigned the bottle and their sales immediately increased.
That’s user-generated content directly leading to an increase in sales. That’s the power of social media marketing.
Are you still sitting on the sidelines when it comes to social media marketing because you know you can’t control the conversations about your company, your products and your services? And because you have no idea how to respond to negative comments?
In this video I interview Brian Solis author of the best selling book Engage! Brian shares how his Social Media Manifesto became a rallying cry and led to the ”Engage or Die” slogan he now uses on his website.
You’ll also learn why social media can do more for businesses today and what businesses need to look for in geo-location tools. There are more opportunities today for businesses to engage with their customers and Brian gives you insights into how to convert this engagement into sales.
Be sure to read the takeaways below and leave your comments after you’ve watched the video.
A great blog post respects the needs of three distinct entities. It educates and informs your audience (your subscribers and visitors), optimizes for the search engines and sufficiently energizes you so that you do a good job creating it.
When Intuit wanted to analyze market sentiment about TurboTax, they used Radian6 to collect approximately 40,000 blog posts about Intuit and its competitors between January 1st and April 15th of 2008.
“None of [the team working on this project] felt artificial intelligence was going to come to their aid any day soon,” says Jim Sterne in his book, Social Media Metrics: How to Measure and Optimize Your Marketing Investment.
So why is a $58 billion company spending time listening to off-color tweets?
Because “foul-mouthed tweens” just might be the first tip-off of a major service outage. Before any calls or emails come in, the support team can catch a tweet and get technical folks on the task.
This is the most common question I get from clients. The truth is it takes time to build a new fan base from scratch.
From the day you set up a Facebook page, it does require an ongoing commitment to brand, monitor, and network with people who find interest in your product. Besides quality service, it’s important to build close-knit relationships with visitors.
Are you looking to take your Facebook page to the next level, but aren’t sure how to go about it? This article will provide four proven steps to Facebook success.
An interesting thing happened the other day that grabbed my attention. Three different clients emailed me with a link to a recent article. All three wrote some version of “Check out this case study. Can you make this happen for my Facebook page too?”
The title of the article was enough to hook anyone: Facebook Case Study: From 517 to 33,000 fans in two weeks (plus media coverage).