Have you had a look at the new features LinkedIn has to offer?
LinkedIn recently released its new user interface to its entire membership.
Do you use images to tell stories about your business?
Keep reading to discover four creative uses of images with social media.
Why Images Now?
The way we use images is changing.
Instead of taking photographs at important life events and sharing them with a few family and friends, we’re uploading them to our social media pages, sharing them with companies and broadcasting them to the world.
“Pictures or it didn’t happen” is our new mantra. And these days, images aren’t just something you look at—they’re the center of most of our engagements online as people share, comment and engage with image creators.
“We’ve now entered a phase in which visual communication is supplanting the written word,” says Bob Lisbonne, CEO of Luminate and former SVP of Netscape in the 1990s. “What some are now calling the dawn of the Imagesphere.”
Are you making the most of your community on Instagram?
Instagram helps give your business a personal touch through visuals, so it’s important to bolster your community as best you can for continued growth and interaction from your audience.
Here are three tips on how to strengthen your community management efforts on Instagram.
#1: Use Tools to Manage Your Account
Instagram’s interface, whether on mobile or web, doesn’t offer the best options for brands to effectively engage with their community. Before the launch of the web version of Instagram, many tools were developed to fill in the gaps left by the network.
Are you interested in increasing the engagement on your Facebook Page?
If you’re looking for some creative ways to boost your brand’s profile on Facebook, here are three ways to do it that don’t involve giveaways or advertising.
Crowdsourcing is a term credited to Jeff Howe, who wrote about the phenomenon for Wired magazine back in 2006. He defined the concept as a “new pool of cheap labor: everyday people using their spare cycles to create content, solve problems, even do corporate R & D.”
In friendlier language, crowdsourcing is when you ask your community of users to offer their suggestions for how you might solve a problem or address an issue.
In the years since Howe’s story, crowdsourcing has been adopted by many multinational companies and organizations, such as the mining company Goldcorp and NASA. And with the growing popularity of social media, crowdsourcing has spread to Facebook, too.
Are you happy with your volume of referral business?
If not, it could be that your “engagement marketing engine” is not revved up.
What is Engagement?
Engagement is not just about unending, feel-good conversations on your blog or Facebook page.
According to Gail Goodman, author of Engagement Marketing: How Small Business Wins in a Socially Connected World, engagement is when people qualify themselves – when a prospect raises her hand and says, “Yes, I’m interested in your company. Help me to get to know you a little more.”
Invariably people who have engaged with you online become customers at higher rates, and they in turn tell their friends about you, revving up your marketing engine over and over again.
If you’re a small business owner who wants to strengthen engagement with existing customers, get more repeat sales and even more referrals, Engagement Marketing is exactly the book for you.
Here are a few things you should know about it.