How to Encourage Employees to Share Your Content on LinkedIn

social media how toAre your employees on LinkedIn?

Do they share your company’s content with their networks?

Asking your employees to promote your company content on LinkedIn is a great way to reach more prospects and increase visibility.

In this article I’ll explain how to help your employees share your content on LinkedIn.

#1: Promote the Program

The first step to starting a LinkedIn employee engagement program is to find and appoint a leader. Look for someone from marketing who’s enthusiastic about LinkedIn and excited about this program. You’ll want to choose a passionate leader who can motivate your employees and get them excited to participate.

encourage employees to share company content on linkedin

Discover how to encourage your employees to share your content on LinkedIn.



How to Turn Employees Into Social Media Advocates: Case Examples

social media how toIs your business active on social media?

Are your employees active there, too?

When employees are included in your social efforts, they become important brand advocates.

In this article you’ll discover how involving employees in your social media marketing benefits your business.

turn employees into social media advocates

Discover how to turn employees into social media advocates.



8 Ways Twitter Chats Can Benefit Your Business

social media how toAre you active on Twitter?

Does your business participate in Twitter chats?

While it may be more challenging for businesses to participate in chats from behind a logo, it can be done.

In this article I’ll explain how to engage in Twitter chats as your business, so you can grow your network.

8 ways businesses benefit from twitter chats

Discover 8 ways businesses can benefit from Twitter chats.



4 Ways to Turn Your Employees Into Brand Ambassadors

social media case studiesWould you like your employees to be brand ambassadors on social media?

Do your employees feel confident sharing on social media about your company?

In this article you will discover how Adobe is empowering their 11,000 employees worldwide to be social media brand ambassadors. As a result, they are building customer goodwill and influencing sales.

adobe brand ambassador case study

Find out how Adobe created brand ambassadors out of their employees.



18 Social Media Marketing Tips to Improve Your Marketing

social media how toAre you looking for the latest social media marketing tactics?

Do you want to know what the social media marketing pros are doing today?

Keeping up with the latest social media changes is not always easy, but here you’ll find ideas worth exploring.

We asked 18 social media pros to share the best marketing tactics worth doing today.

18 social media marketing tips

Improve your marketing with these 18 social media tips from the pros.



10 Social Media Tips to Enhance Your Marketing, From the Pros

social media how to Are you serious about kicking your social media marketing up a notch?

Do you want tips that will help you stay ahead of the social media marketing curve?

Here’s some great advice from ten social media pros.

In this article I share 10 social tips from the pros to improve your social media marketing in 2014.



11 Social Media Marketing Predictions to Watch for 2014

social media viewpointsAre you wondering what changes and trends are coming to social media marketing in 2014?

In 2013, we saw some big changes.

Major platforms made serious strides toward monetization and there was a massive rise in visual marketing.

To find out what the new year may have in store for social marketers, we asked 11 social media pros what they think is coming our way.

Here’s what they had to say.

And if you’re curious, here were the 2013 predictions.

#1: The Resurgence of Advertorial


Jay Baer

Several trends and technologies will reach maturity in 2014 spawning considerable disruption in social media, but I believe native advertising and sponsorship will have the greatest impact. It’s a back-to-the-future scenario.


The future of marketing looks much like its past. Image source: iStockphoto



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