Do you feel lost when you’re looking at your Facebook Page statistics?
Well, you’re not alone. Facebook metrics can be overwhelming and most Facebook Insights terminology is still hazy for many of us.
As a marketer, you know that what can be measured can be managed (and improved). So even if it seems complex, you need to measure your Facebook Page’s performance.
What statistics should you measure on your Facebook Page?
First you’ll want to focus on your Facebook post metrics. These are the only relevant indicators of the performance of your content. The other Facebook data can be misleading or gamed. But it’s very hard to trick individual post metrics.
Here are the six key metrics you need to track to understand your Facebook Page performance, why you need them and where to find them.
#1: Fan Reach
Fan reach simply corresponds to the number of fans of your Page who have seen any given post. This is “organic” reach, which means that it only records the views that occurred directly, and not through an action of a friend of a fan (such as a like, share or comment). The views that result from a friend’s actions are recorded in “viral” views.
Are you looking for an easy way to improve the quality of the content you share on Facebook?
All you need is some great content and a cool Facebook technique that I recently discovered.
A Quick Overview
This technique lets you automatically attach your videos to the updates that appear on Facebook after someone likes content on your website.
By leveraging Facebook’s Open Graph and using this technique, I’ve seen phenomenal results!
I shared this tactic with a brand operating in the travel industry and they generated more than one million aggregated views of their product videos on YouTube (and significant website traffic) in a matter of weeks.
With the new plugin, you can perform sophisticated auto-publishing to your Timeline and add many Facebook features to your self-hosted WordPress blog. (This plugin does not work on blogs hosted on WordPress.com.)
This makes advanced Facebook social sharing features accessible to everyone.
This detailed article tells you how to install and use this powerful plugin.
#1: Install the Facebook Plugin on Your Blog
From inside your WordPress admin dashboard, go to the Plugin section and search for “Facebook.” The Facebook plugin for WordPress should appear at the top of the search results.