5 Social Media Trends for 2014: New Research

social media research Want to know where social marketers are focusing in 2014?

Looking for the latest social media trends to inform your marketing?

Based on new research, here are five areas you should start paying attention to right away.

Note: This article is based on Exact Target’s 2014 State of Marketing Report, which shows top marketing objectives, priorities and concerns for 2014.

#1: Social Listening Becoming Important

More brands are beginning to really listen to their customers.

According to the report, 60% of marketers were using social listening strategies in 2013 and 24% plan to do so in 2014. The sad news is that only 31% of marketers think their social listening is fully effective.

istock ear image 14926379

Consider the context of social conversations and respond strategically. Image source: iStockPhoto.com.

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5 Ways to Grow Your Email List With Social Media

social media how to Do you want more email subscribers?

Are you looking for ways to move social media fans and followers to your email list?

In this article, I’ll show you 5 ways to use social media to build your email list.

Why Email?

At least 91% of consumers check their email every day.

One of the most heavily used communication channels to date, email marketing is considered the third overall most effective channel for lead generation for marketers in 2013, producing 13% of all leads.

To grow your email list, there are ways you can make use of the engagement you have with your social media audience to turn your followers into subscribers who’ll become long-term customers.

Here are five tips:

#1: Use a Simple Sign-Up Form

Businesses of all sizes should set up a simple email sign-up form on their social channels to make it easy for your most invested fans to easily subscribe to your list.

On Facebook, dedicate a tab at the top right-hand side of your page for an email form. Then, people simply have to click on the icon to visit the sign-up form.

Make sure to use an image and call to action in this tab to incite people to click and subscribe.

email-signup-tab

This tab can live at the top right of your Facebook page to make it easy for fans and non-fans to subscribe to your list.

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Gmail Tabs: A Game Plan for Marketers

Does your business rely on email?

Are you wondering how Gmail tabs will impact your marketing?

If email is a part of your business, you’ll want to pay close attention.

In this article I’ll provide a simple 5-step plan that any marketer can use in response to Gmail tabs.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, you’ll learn what the new Gmail tabs mean for your business.

You’ll also pick up some tips on what you can do and I’ll talk about my concerns for the future.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher or Blackberry.

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Email and Social Media: Why Marketers Need Both

Do you use email marketing for your business?

Are you wondering how email and social can work well together?

To learn how email marketing can integrate with social media, I interview DJ Waldow for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview DJ Waldow, co-author of The Rebel’s Guide to Email Marketing. He’s also the founder of Waldow Social, where he consults with businesses that want to improve their email marketing. DJ also co-hosts The Work Talk Show podcast.

DJ shares why you should focus on email marketing and work it into your social media activities.

You’ll learn how to grow your email list using social media and get your blog readers to take action.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher or Blackberry.

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How to Grow Your Email List With Facebook Promotions

social media how toAre you looking for ways to grow your email list?

Can email list-building and Facebook promotions work well together?

In this article I’ll outline the potential synergies of email marketing and Facebook promotions.

Included will be a dive into example Facebook Page promotions and how companies can use them to build their email lists.

Why Email?

Email marketing continues to be a strong method digital marketers use to inform, educate and push information to opt-in recipients. It is a universally used tool that everyone sits down to check at work or home.

As outlined in a past interview with Mike Stelzner, Christopher Penn notes that email is an important “push medium.”

inbox

Reach people where they must take action ---> their inbox. Image source: iStockPhoto.

Email serves as one leg of a three-legged marketing tool along with a blog and social media. Within this three-pronged strategy, email is the distribution mechanism, while a blog is the content center and social media is the conversation mechanism.

When new content is posted on a blog, email can be a method of distributing notice of the new article, while social media offers a conversation mechanism for users to talk about the content.

For many companies, their email list is really the foundational marketing piece. It’s a jewel of great value containing the names and direct contact method of customers and would-be customers that enables them to “get in front of” these people regularly.

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Email and Social Media Marketing Integration: What You Need to Know

social media expert interviewIn this video I interview Christopher Penn, director of inbound marketing at What Counts and co-founder of PodCamp.

Christopher explains the power of email marketing and social media marketing and why you need both of these marketing strategies.

You’ll discover how to integrate social media and email to leverage your content.

He also shares insights into podcasting, the marketing benefits of his podcast Marketing Over Coffee and social media trends your business must be aware of.

Be sure to check out the takeaways below after you watch the video.

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26 Tips for Integrating Social Media Activities

social media how toAre you seeking ideas to integrate your social activities?

To be successful, no social media effort can truly exist as an island.

Today, more and more businesses are seeking ways to integrate components of social media to achieve optimal benefits.

In this post, I’ll cover 26 tips, an A-Z guide, on ways to blend, mix it up, get the most bang—and create an integrated social media campaign.

#1: Apps Increase Brand Awareness and Customer Loyalty

“Anyone can start a page on a social networking site, but it can be incredibly difficult to gather support on that page,” writes Alight Design Agency.

They suggest that businesses devise a strategy that is effective and flexible so it can be altered to meet the demands of a market that can change significantly in less than 24 hours. “The right smartphone application or app can help businesses increase brand awareness and customer loyalty.”

Would a smartphone app be a viable option for your business?

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9 Ways to Integrate Email and Social Media Marketing

social media how to

Are you wondering how to add social media to your email communications?

Email and social media marketing go together like Batman and Robin.

They both can be effective on their own; however, when combined, their (super) powers can save the city and exceed your marketing goals.

Is Email Dead?

In this article I’ll show you how to combine email marketing with your social media efforts.

In a recent StrongMail survey, “More than two-thirds of business leaders (68%) say they plan to integrate social media with their email marketing efforts in 2012″ (as reported by MarketingProfs on December 12, 2011).

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Facebook App Integration: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Facebook Announces Tight Integration of 60 Apps to Timeline, More on the Way: Facebook now allows developers a tighter integration with Facebook’s Timeline. “More than 60 apps are immediately going live, including such favorites as Pinterest, eBay, Foodspotting, Airbnb and Foursquare.”

facebook apps

Check out the new apps to add to your Facebook Timeline.

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