Email and Social Media: Why Marketers Need Both

Do you use email marketing for your business?

Are you wondering how email and social can work well together?

To learn how email marketing can integrate with social media, I interview DJ Waldow for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview DJ Waldow, co-author of The Rebel’s Guide to Email Marketing. He’s also the founder of Waldow Social, where he consults with businesses that want to improve their email marketing. DJ also co-hosts The Work Talk Show podcast.

DJ shares why you should focus on email marketing and work it into your social media activities.

You’ll learn how to grow your email list using social media and get your blog readers to take action.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher or Blackberry.

51 comments

 
 

How to Grow Your Email List With Facebook Promotions

social media how toAre you looking for ways to grow your email list?

Can email list-building and Facebook promotions work well together?

In this article I’ll outline the potential synergies of email marketing and Facebook promotions.

Included will be a dive into example Facebook Page promotions and how companies can use them to build their email lists.

Why Email?

Email marketing continues to be a strong method digital marketers use to inform, educate and push information to opt-in recipients. It is a universally used tool that everyone sits down to check at work or home.

As outlined in a past interview with Mike Stelzner, Christopher Penn notes that email is an important “push medium.”

inbox

Reach people where they must take action ---> their inbox. Image source: iStockPhoto.

Email serves as one leg of a three-legged marketing tool along with a blog and social media. Within this three-pronged strategy, email is the distribution mechanism, while a blog is the content center and social media is the conversation mechanism.

When new content is posted on a blog, email can be a method of distributing notice of the new article, while social media offers a conversation mechanism for users to talk about the content.

For many companies, their email list is really the foundational marketing piece. It’s a jewel of great value containing the names and direct contact method of customers and would-be customers that enables them to “get in front of” these people regularly.

67 comments

 
 

How to Generate Leads With Video Marketing

social media how toDo you want to attract high-quality leads with social media?

Many business owners see a drop-off in new leads because they stop thinking strategically about conversions.

One way to enhance your social media marketing is to create a short, shareable social video—and implement a strategic “mini-campaign” around it to drive opt-ins.

In this article I’ll show 3 ways to supercharge your social media marketing with video.

#1: Create a Short Social Video

Converting social media fans into actual customers starts with getting fans off your social platforms and onto your email list.

First, you must move your fans from Facebook, Twitter, YouTube and Pinterest onto your landing page.

Use a short social video. Videos are quick, they’re visual, they’re personal, they work like gangbusters across multiple platforms and they’re very share-worthy!

50 comments

 
 

List Building With Social Media: How to Grow Your Email List

Do you want to grow your email list?

Wondering how social media can help you grow a list of prospects?

To learn how to grow your email list with social media, I interview Amy Porterfield for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Amy Porterfield, co-author of Facebook Marketing All-in-One for Dummies. She’s also the host of the new podcast Online Marketing Made Easy and she specializes in online training. She blogs at Amy Porterfield.

Amy shares how Facebook marketing has helped grow her email list. You’ll learn tactics that work for growing your list when it comes to using social media.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher or Blackberry.

37 comments

 
 

How to Analyze Your Email Newsletter List With Facebook

social media how toDo you want to gain quick insight into your email list?

Do your subscribers use Facebook?

If so, you can gain powerful insights and target Facebook Ads to your subscription base.

You do this using the Facebook Power Editor and Custom Audiences.

In the marketing strategy outlined below, you’ll learn more about the customers on your email list and you’ll be able to better tailor your Facebook marketing to your customers.

How It Works

If you’re an experienced Facebook Ads user, this is a great way to take your Facebook advertising to the next level.

If you’re just getting started with Facebook advertising or if your email list is fewer than 500 people, you may want to focus first on some of the other Facebook advertising strategies.

Facebook introduced the Custom Audiences feature to use email addresses or phone numbers to match the target audience, instead of the traditional Facebook ad targeting features such as demographics and interests.

40 comments

 
 

21 Social Media Predictions for 2013 From the Pros

social media viewpointsAre you wondering what 2013 might look like for social media marketing?

If the changes seen in 2012 are an indicator, there will be a lot more change in 2013.

To get a grip on what the near future may look like, we tapped the knowledge of 21 social media pros.

Here’s what they had to say.

And if you’re curious, here were the 2012 predictions.

#1: Ecommerce and Social Media Grow Together

Viveka Von Rosen

Viveka Von Rosen

I don’t know about the world in general, but I am fascinated with the movement of ecommerce and predict that it will continue to trend in 2013.

When I asked my personal ecommerce expert Gideon Lask (CEO and founder of BuyaPowa), he said one huge trend in ecommerce will be the continued empowerment of the consumer.

“No one telling the shopper what to buy, when to shop and how much to pay. Too many retailers are failing by not realizing that consumers want to do it on their terms. Time to give them the key to the car. Empower them and you’ll win loyalty.”

160 comments

 
 

3 Ways to Grow Your Email List With Twitter

social media how toDo you want more email subscribers?

Have you tried using social media to grow your email list?

One of the most powerful aspects of social media is just how well it integrates with building a strong email list for your business.

Of all of the various platforms, Twitter offers some of the best (and most unique) tactics to use if you’re looking to increase email sign-ups.

In this article I’ll go over 3 tactics to utilize Twitter’s massive audience to grow your email list with qualified leads.

Let’s get started!

#1: Link Your Twitter Bio to an Opt-In Page

Putting your website in your Twitter bio is a no-brainer, but smart marketers know that when you link to a page with a direct call to action (a “landing page”), this is going to convert much better than your general homepage.

Amy Porterfield does this well. She links to her webinar page in her Twitter bio so followers who are interested can opt in right away.

62 comments

 
 

Are You Unknowingly Bribing Your Social Media Fans?

social media researchCould “ethical” bribery be setting your business up for failure?

If your company’s social media interactions revolve around advance announcements of sales, special offers and insider-only promo codes – to the point where receiving these things is the primary motivation for your fans and followers – then you’re essentially bribing customers to stay.

In this case, social media merely provides a pleasant, whitewashed cover for the bribery.

Thus, the very activities you’re hoping will improve your relationship with customers might well be actually hurting your reputation with them, making those customers less likely to pay your full price without balking.

This article will reveal four ways to build customer loyalty without bribery.

15 comments

 
 

5 Easy Ways to Drive Social Media Fans to Action

social media how toDo you know how your social media activities are driving offline sales? How many customers came into your store or called for more information after viewing your social media profiles?

Here’s one of the biggest questions for businesses: Will the time they spend interacting on Facebook and Twitter affect their sales? Though they spend the considerable effort necessary to create thriving social media communities, small business owners and marketers often fail to drive floor traffic, inbound calls, store sales, and other offline business success metrics.

But it doesn’t have to be that way. Savvy marketers will begin to tie the development of communities on social media networks to increased revenue if they implement a few of these simple steps that make sense for their specific business.

35 comments

 
 






Check out the Social Media Marketing Podcast!
Check out our Blogging workshop!
Join our Social Media Marketing Networking Club
Download the free Social Media Marketing Industry Report
Check out our sister publication: My Kids' Adventures