6 Daily Habits for Facebook Marketing Success

social media how toDo you feel overwhelmed by Facebook? Wouldn’t it be nice to know specific daily actions you can take to get real results on your Facebook page?

You’ve come to the right place.

Facebook marketing, when done right, is an extremely powerful tool. It can increase your leads, attract highly targeted prospects and position you as a sought-after industry leader.

To reap these business-building benefits, the key is to develop daily habits.

The following list of six daily habits will keep you focused on what really matters when it comes to Facebook marketing: real fan engagement.

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7 Blogging Tips From Top Bloggers

social media how toIf you’ve been following the boom of social media marketing, you already know blogging is an essential ingredient to any social media strategy. Are you unsure about what to write, when to post, how to grow your subscribers and how to keep them coming back for more? If you’ve had any of these concerns, you’re not alone!

To help you take your blog to an entirely new level, here are 7 tips from the best-of-the-best in the blogging and social media arena. Every expert below has created a thriving blog with tens of thousands of subscribers who engage with their posts on a regular basis. If you want to know how to create and grow a successful blog, make sure to take notes (and take action)!

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The 5 Pillars of Business Blogging Success

social media how toAre you looking for practical tips for blogging success? Are you wondering what to avoid? While my position is generally that there are no “rules” in blogging, there are best practices that will help your business blog succeed.

There are a lot of obvious elements you need to include to make a blog reader-friendly: quality, compelling content, good navigation, a contact page, an about page, focus and clarity about the subject of the blog… and there’s a lot of not-so-obvious or overlooked things that can really help make a blog stand out if they’re implemented.

While I do have my own list of do’s and don’ts included, I decided to get input from other smart, savvy bloggers. I posted a request on LinkedIn Answers and received many great do’s and don’ts. I’ve grouped the tips into five categories: Planning, Content, Design, Marketing and Engagement.

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24 Impressive Blog Plugins You Should Consider

social media toolsOne of the great things about blogging is how easy it is to set up a blog on any of the multitude of blogging platforms. While there are many options for building your blog, one of the most popular platforms is WordPress.org.

However, what you get when you set up a WordPress blog can be pretty basic depending on the theme you choose. To make your new blog sing and work for you, it’s a good idea to install some key plugins.

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The Inside Scoop on How Intel Manages Its Facebook Page

social media interviewsHave you ever wondered how mega-corporations manage their social media initiatives?  Keep reading for a fascinating inside look at Intel Corporation’s sophisticated social media initiatives.

I interviewed Ekaterina Walter, a social media strategist at Intel to better understand how the company is using Facebook.

For the last two years, Ekaterina has been part of Intel’s Social Media Center of Excellence.  In addition to developing social media policy for their 80,000 employees, the center is also responsible for strategy, training and monitoring.  Ekaterina manages Intel’s Facebook page.

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How to Succeed With Social Media: A Brian Solis Interview

social media interviewsI recently interviewed Brian Solis, author of the new book, Engage: The Complete Guide for Brands and Businesses to Build, Cultivate and Measure Success in the New Web. He is also coauthor of the book, Putting the Public Back in Public Relations.

During this interview, you’ll gain some great social media insight, discover some key mistakes businesses make, and learn which corporations are excelling with social media.

Mike: In your book, you made the following statement: “We are forever students of new media. We should never strive to master something that evolves much faster than our ability to grasp its lessons.”

Can you elaborate on what you meant?

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5 Easy Steps to a Winning Social Media Plan

social media how toSo you’ve set up your social media empire using Twitter, Facebook, LinkedIn, and you’re blogging too.

But how do you make it all work together? You want to reach potential clients and establish your authority online, but what’s your plan?

This article delivers five foolproof steps to get you on your way to finding, formulating and distributing content that will get you noticed. Content could include your own blog posts or links to others people’s work posted on your social networks.

#1: Find Your Target Audience.

The first step in social media planning is largely the first step in identifying your brand—determine who you are and who your customers are.

What unique aspect of your product or service attracts your target population?

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6 Ways to Constantly Produce Quality Blog Content

social media how toAre you suffering from blogger’s block? Is it hard to find time to create content for your blog?  If so, look no further.  This article lists some easy-to-implement tips to help you get over the hump.

But first, there’s a big myth (and it may be your roadblock) that needs attention.

The Myth:  I Have No Time to Blog

Every now and then I poll my blog readers and ask about their challenges with blogging. Without fail, most people say that their number-one challenge is that they don’t have time to write on their blog.  Frankly, I think that is a false problem because you make time for what’s important.

I suggest reframing the challenge from “I don’t have time to write on my blog” to “I make time to market my business.”  In the context of your business, blogging is a marketing tool.

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3 Simple Steps for Creating Social Media Visibility

social media how toIt’s been said visibility equals opportunity.

No matter how great your product, service or business is, if your prospective customer can’t find you on the web, it’s like you don’t exist.

As you know, anyone who has access to the Internet (at last count, there were 1.8 billion people), uses it to find solutions to their problems.

Here’s a three-step formula to get you started creating a visible presence on the web, resulting in more opportunities for your business: leads, prospects, sales, media queries, speaking gigs and joint ventures.

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