5 Ways to Improve Your Facebook News Feed Exposure

social media how toDoes your business have a Facebook page?

Getting your posts seen by your fans should be a top priority.

But in order for your fans to see what you post on Facebook, they must first interact with your posts if you have any hope of getting a bottom-line return on investment from Facebook.

Why EdgeRank Matters on Facebook

Facebook has a news feed algorithm (often referred to as EdgeRank) that hides a significant portion of your updates from your fans, even when you’re getting good interaction. Most pages aren’t reaching a very high percentage of fans.

PageLever’s seminal research on this topic revealed that the average page only reaches 7% of its fans daily.

When some marketers see this, their knee-jerk reaction is to use ads to acquire more new fans. But if you already have a decent fan base, it makes more sense to first focus on reaching your fans before you shift your focus to growing your audience.

In this article I’m going to share with you the tips learned by examining a recent social media success story.

BrandGlue‘s client Jackson Kayak was only reaching 20.1% of their fans in January 2012, but they were able to increase that to 39.8% within 3 months. They accomplished this by using the same tips shared in this article.

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5 Ways to Increase Your Facebook Fan Engagement

social media how toWant to increase your Facebook fan engagement?

Keep reading for some simple techniques to get your fans more involved.

Even if you’re active on your Facebook page’s wall by posting regular status updates, interacting with fans and answering questions, you’re still missing out if you aren’t using calls to action.

A call to action encourages or even incentivizes fans’ responses to your content, and it can be as basic as a simple status update.

Your fans will enjoy interacting with your Facebook page and your page will benefit the most with increased visibility, traffic and marketing opportunities.

Many Facebook page admins aren’t quite sure how to foster an active fanbase, so here are five effective ways to call your fans to action.

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5 Ways to Optimize Your Facebook Page

social media how toAre you maximizing the marketing power of your Facebook page?  Want to know how?

Keep reading…

There are several lesser-realized features on and around your Facebook page that can be optimized to best reflect your brand.

Let’s break down your page visually into 5 major parts to understand best how to optimize your Facebook page:

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9 Facebook Marketing Success Stories You Should Model

social media how toAre you curious what other companies are doing to achieve success with Facebook marketing? You’ve come to the right place.

This article highlights nine companies (big and small) that have transformed their Facebook presence by implementing innovative Facebook marketing practices.

You’re guaranteed to find inspiration for your Facebook marketing efforts here.

These tactics will work for just about any business—large or small, B2B or B2C. So let’s dig in!

#1: Cheese & Burger Society

The Cheese & Burger Society is sponsored by the Wisconsin Milk Marketing Board. This page is an innovative way to promote Wisconsin cheese by talking about something many people love—burgers and grilling.

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8 Ways to Maximize Your YouTube Marketing Results

social media how toAre you on YouTube? Are you getting the results you hoped for?

In this article I’ll share 8 actionable tips to enhance your YouTube marketing.

Why YouTube?

The most recent statistics on online video and YouTube are mind-blowing: Nielsen reported that Americans streamed 15 billion videos in the most recently recorded month (May 2011). While traditional TV viewing was up only 0.2% over last year, Internet video viewing was up 35% and mobile video viewing went up 20%.

Before you throw all your marketing dollars into YouTube, however, you might want to consider this other statistic: 35 hours of video are uploaded to YouTube… every minute. In the time it takes you to read this article, about two weeks of fresh content will be posted. Watch the video below and add another three days.

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6 Daily Habits for Facebook Marketing Success

social media how toDo you feel overwhelmed by Facebook? Wouldn’t it be nice to know specific daily actions you can take to get real results on your Facebook page?

You’ve come to the right place.

Facebook marketing, when done right, is an extremely powerful tool. It can increase your leads, attract highly targeted prospects and position you as a sought-after industry leader.

To reap these business-building benefits, the key is to develop daily habits.

The following list of six daily habits will keep you focused on what really matters when it comes to Facebook marketing: real fan engagement.

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26 Tips for Using Images to Engage Fans and Followers

social media how toYou’ve heard this: A picture is worth a thousand words.” But can it actually help you engage with customers and prospects?

In this post, I’ll share ways you can ensure your images provide the best experience they can; ones that will help keep the conversation flowing.

Among the topics covered in this post are tools, tips and strategies that can be used to enhance the visual representation of your business.

As I’ve done in the other posts in the 26 Tips series, this post provides an easily digestible A-Z guide to which you can return time and again.

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8 New Facebook Page Changes: What You Need to Know

social media toolsAre you wondering what to do about the new Facebook page changes? This article will explore the important changes and what it means for your business.

On Thursday, February 10, Facebook finally pulled the trigger and announced the updated layout of Facebook pages. They made the change to bring them more in line with the recently redesigned personal profiles and to provide a more consistent user experience.

As with any major change to the Facebook user experience, the new design and features were accompanied by complaints, but overall, were well received.

Let’s take a closer look at these changes and what they mean for your business.

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