How to Write, Publish and Market Your Book

social media book reviewsDo you want to write a book but don’t know where to start?

Or perhaps you have a manuscript that hasn’t been published.

If so, this article is just for you.

These days it is next to impossible to get a major publisher interested in a book deal, particularly when you’re a novice writer without an established platform. As far as they’re concerned, you’re too risky and they’ll avoid you like the plague.

So what do you do?

Well, Guy Kawasaki, co-author of APE: How to Publish a Book, would tell you to self-publish.

“Self-publishing enables you to determine your own fate. There’s no need to endure the frustration of finding and working with a publisher.”

Not that self-publishing is easy! In fact, Guy calls it a “mystifying, frustrating and inefficient task” if you don’t know what you’re doing.

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Publishing eBooks: How Marketers Can Get Started

Have you ever considered publishing your own eBook?

Are you wondering what the advantages are for marketers?

To learn more about publishing your own eBook, I interview Jim Kukral for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael StelznerThe Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Jim Kukral, founder of Digital Book Launch and Author Marketing Club, and author of the book Attention! This Book Will Make You Money and many eBooks including Book Marketing for Kindle Authors.

Jim shares his experiences with publishing in print and digital form.

You’ll learn about the various book publishing options and what it could mean for your business.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher or Blackberry.

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5 Ways to Go From Blogger to Published Book Author

social media how toDo you blog? Are you thinking of publishing a book?

Eighty-one percent of the US population says they want to write a book.

Not surprisingly, only about two percent ever actually do it.

Most bloggers, on the other hand, write a ton of books—probably three or four books per year on average, but most of them don’t ever realize they’ve done so.

Later—sometimes much later—they realize they’re sitting on a ton of content that could be turned into a book.

Many make the mistake of not bothering to consciously write a book. They just blog.

Here’s a better way: Plan out the content for a book, then write the book in post-sized bits every day and publish the posts—the book—on your blog.

When you blog a book, you produce both a manuscript and a fan base that avidly reads your blog and may eventually also purchase the final product: your printed or digital book.

How to Become an Author AND a Blogger

Each time you hit the Publish button on your blog, you publish your work. That means you become a publisher. But you haven’t produced a book, which means you’re not an author. Nor have you become a successful author.

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7 Pinterest Tips for B2B Companies

social media how toHave you used Pinterest to promote your business-to-business (B2B) company?

Many consumer-facing businesses have had a lot of success promoting themselves with Pinterest.

A recent study by SteelHouse shows that “Pinterest Users Are Nearly Twice as Likely to Purchase Than Facebook Users.”

However, many B2B businesses are still wondering how to promote themselves with Pinterest.

Check out how these B2B businesses are using Pinterest. Try to replicate their techniques for your business.

Here are 7 tips for successfully using Pinterest for your B2B business.

#1: Use Infographics

Posting attractive infographics on your blog can be a great way to promote your B2B business on Pinterest. A well-designed infographic with helpful information can get you lots of pins and repins.

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17 Ways to Grow Your Blog From Top Bloggers

social media how toDo you want to grow your blog? Are you looking for new ways to attract and retain more readers? We asked the finalists of our Top 10 Social Media Blogs contest for their best tips on how to grow your list of blog subscribers.

Here are their best tips. I think you’ll agree there are some excellent ideas here.

#1: Be Active in Other Communities First

Here’s what Mitch Joel, author of Six Pixels of Separation and the blog at Twist Image, recommends:

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3 Simple Ways to Repurpose Your Blog Posts for More Exposure

social media how toHow many ways are you leveraging your blog posts?

Most people write a post and that’s the end of it. You’re probably syndicating your blog feed to the usual places: Facebook, Twitter and LinkedIn, at the very least. And that’s a good thing.

Yet there are many other ways to get more mileage out of your content.

As discussed in one of my prior articles, content syndication is just one part of the equation.  But to really get the most leverage from your blog, think about how many ways you can repurpose the content (and then syndicate the new formats to all the usual sites).

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