social media toolsDo you create custom images for social media?

Looking for tools to streamline the design process?

There are some new desktop design tools that make it easy to quickly create multiple graphics for social media.

In this article, you’ll discover three user-friendly desktop tools to create visuals for social media.

desktop tools to create visuals

Discover three tools to create social media visual content.

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Do you use visuals in your social media?

Want tools and tips to help you create images?

To discover how to create great social media visuals when you’re not a designer, I interview Donna Moritz.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode I interview Donna Moritz. Donna is a visual marketing expert, and her blog Socially Sorted was recognized as one of Social Media Examiner’s Top 10 Social Media Blogs in 2015 and 2016.

Donna will share why social media marketers should care about visuals.

You’ll discover what to consider before you design images for social media and learn about new tools to help you.

podcast 196 donna moritz social media visuals

Listen as Donna Moritz shares what marketers need to know about social media visuals and how to create visuals without a designer.

Share your feedback, read the show notes and get the links mentioned in this episode below.

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You can also subscribe via iTunes, RSS, Stitcher or SoundCloud.

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social media reviewsDid you miss Social Media Marketing World 2015?

Last month thousands of marketers converged yet again on San Diego for the world-class Social Media Marketing World (#SMMW15).

Here are my seven takeaways from the conference—seven things you need to know.

takeaways from social media marketing world 2015

Discover seven takeaways from Social Media Marketing World 2015.

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social media how toDo you create images?

Do they inspire your readers to take action?

When used strategically images, slide decks and infographics can drive traffic to your business. They also offer the opportunity to provide further value through your content.

In this article I’ll share three creative examples from businesses that used visual content to drive traffic and get results.

use visual content to drive traffic

Discover how to use visual content to drive more traffic.

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social media how toHave you considered sharing short video content as a social marketing tactic?

Do you think video is only for the big brands with big budgets?

If you haven’t explored short video for your business, you may be missing out on an opportunity for more reach and shares.

In this article you’ll discover six ways you can use short video to grab attention. With the examples below, you’ll find plenty of inspiration.

short video for marketing

Discover 6 ways to use short video for marketing.

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social media how to Do you want to use visual content in your social media marketing?

Do you need help getting started?

You don’t have to be a professional designer or photographer to create interesting images and video.

In this article I’ll share tools and tips for adding visual content to your marketing mix.

visual content tools and tips

Get started with visual content.

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social media how to Are you leveraging your community to bring attention to your brand?

Have you asked your customers and fans to contribute pictures and images to your social platforms?

If you’re not involving your community in creating and sharing visual content, you’re missing out on massive organic reach and engagement.

In this article I’ll show you how brands are empowering their fans to create and share visual content about them in really cool ways.

Why Ask Fans to Create Visual Content?

If you want organic sharing and big traffic, you need stunning and remarkable images that stand out in social feeds. But that doesn’t mean you have to rely on brand-generated visual content.

There’s been a shift in who creates visual content (and how). Mobile platforms have made it easier for consumers to create and share images on the go.

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social media how to Are you sharing compelling images across social networks?

Do you want more engagement and traffic from your efforts?

If you’re not regularly sharing images that resonate with your audience, you’re missing out on a ton of engagement.

In this article you’ll discover the essential elements of shareable images that increase engagement and drive traffic to your website.

Why Use Images to Drive Social Engagement?

People are drawn to visual content and take action based on its subtle cues faster than any other medium–faster than text, audio or video.

The power of pictures isn’t restricted to image-centric platforms like Pinterest and Instagram. Visuals are attracting attention and driving engagement across all social networks. Even LinkedIn and Twitter are getting in on the action and showcasing images.

All of the major social networks are highlighting visual content. Brands that can leverage the power of original, optimized images are getting noticed.

If you’re worried you need a graphic designer or special skills, don’t be. In this article I’ll introduce you to the tools you need and the five essential elements of shareable, traffic-driving images that you can include in your marketing plan today.

#1: Give Your Audience What They Need

If you want to encourage engagement and shares, your images have to appeal directly to your target audience.

Create images and infographics that either solve a problem or inspire your community to take action. Images that give short, instantly actionable advice are highly shareable. Quick tips, how-to’s, quotes and fun facts are all very popular.

Social media expert Kim Garst matches audience expectations with useful tips by regularly posting images with social media advice and tagging them with #biztip.

Her community shares these problem-solving tips like wildfire, which results in an exceptionally high organic engagement rate on Facebook.

kim garst tip

Creating an image with a useful tip makes for an instantly shareable piece of content.

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Do you use visuals in your social media marketing?

Are you wondering how you can use images to take your marketing to a whole new level?

To learn about visual social media, I interview Donna Moritz for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Donna Moritz, who is a social media and visual marketing expert. She’s also the founder of Socially Sorted, a blog designed to help small businesses achieve more with visual social media.

Donna shares the importance of visuals in your social media marketing.

You’ll discover the types of images that work best and the tools you can use to create them.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher or Blackberry.

Continue Reading