9 Ways to Integrate Email and Social Media Marketing
Are you wondering how to add social media to your email communications?
Email and social media marketing go together like Batman and Robin.
They both can be effective on their own; however, when combined, their (super) powers can save the city and exceed your marketing goals.
Is Email Dead?
In this article I’ll show you how to combine email marketing with your social media efforts.
In a recent StrongMail survey, ”More than two-thirds of business leaders (68%) say they plan to integrate social media with their email marketing efforts in 2012″ (as reported by MarketingProfs on December 12, 2011). 
7 Reasons Not to Put All Your Eggs in the Twitter Basket
Are you too Twitter-obsessed in your social media approach?
Twitter’s role as a Magic 8 Ball for our shared culture is unrivaled, and it has almost single-handedly ushered in the era of real-time search and social customer relationship management.
But Twitter is the online equivalent of HBO – important more because of who uses it and the media’s infatuation with it, rather than the actual size and impact of its audience.
Don’t get me wrong. I advocate participating in Twitter, and I’ve certainly grown my own audience via that channel. Twitter indeed should be part of almost every company’s social media tool kit. (See the great post here on how to methodically grow a Twitter following.)
However, Twitter alone does not constitute social media, and you’d think it does given all the disproportionate attention being paid to it at conferences and in trade publications. Let me provide seven reasons why you shouldn’t focus solely on Twitter…
