How to Boost Your Personal Brand With Social Media

By Chris Garrett
Published April 21, 2010

social media how toWant to build your personal brand? There are few tools as powerful as social media for quickly building a positive personal brand. Whether you’re focusing on a global audience or a local one, social media can help you get visibility and help you forge connections.

In this article, I’ll share some tips to help you leverage social media to gain more exposure.

#1: Reap What You Sow

What are you aiming for? What is your goal?

If you want to get yourself known, social media is a great way to build visibility and a platform. Getting known might be your goal or it might be a means to an end. Again, social media can help you build connections that pay off in terms of opportunities and offers.

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It Pays to Listen: Avaya’s $250K Twitter Sale

By Casey Hibbard
Published November 12, 2009

social media case studiesAvaya can hear you. Maybe you just praised the communications giant online – or took its name in vain. Whatever you said, it’s on the company’s radar.

At a time when businesses are using social media to promote content and start discussions, Avaya has found that listening trumps talking.

“We’re listening to social media and responding,” said Paul Dunay, Avaya’s social media ringleader, who is global managing director of services and social media marketing.

“There is no Tweet that goes unturned. No forum post that goes unturned where our name is mentioned.”

What began as a way to engage and support customers has evolved beyond even Avaya’s expectations. And if Avaya ever doubted its investment in social media, those concerns are now put to rest.

A recent quarter-million–dollar sale, which began on Twitter, soundly answered that question.

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