As online professionals and entrepreneurs, you know that collecting information on visitors to your (or your client’s) website can help tailor goods and services. It offers insight that previously could only be gathered through expensive research. Today, though, data collection can be easy and inexpensive.
But with this type of information, businesses face a daunting task of protecting the data and telling visitors and/or consumers what will be done with the information. Regardless of whether site visitors read the terms and conditions, companies can’t overlook the creation of policies that set out how such information will be used.
What follows are 26 tips, from A-Z, related to the craft of blog writing and a number of critical factors that will help to ensure the production of high-quality posts.
“Links are the currency of the web,” writes Jonathan Bailey. “If you use someone else’s content, whether licensed directly or through fair use, it’s important to be sure to provide a clickable link to the original site if at all possible. This not only helps visitors to your site find the original work, but it also provides SEO benefits for the creator of the content and guards against your site being mistaken by the search engines as the original work.”
Marketers know the most effective advertising is word of mouth marketing. The smartest marketers know word of mouth works best when it’s credible.
Unfortunately, trust is on the decline. The percentage of people who view their friends as credible sources of information about a brand has fallen from 45% in 2008 to 25% in 2010, according to Edelman’s 2010 Trust Barometer study.
That’s an alarming statistic for marketers wanting to tap into the power of word of mouth through social media marketing. This article will provide three simple steps you can take to ethically market with social media.
What’s The Problem
Some marketers have cited this decline in credibility as a result of “friends” becoming defined more loosely because of social media. Sure, we’re Facebook friends with someone and we’re Twitter followers of someone, but are we really friends with them? Do we trust the word of mouth recommendations of people we’re Facebook friends with and Twitter followers of?