Keep reading for a detailed understanding of FTC rules and regulations on endorsements and testimonials in social media.
Any time the US Government implements new regulations, there is discussion, debate, information and plenty of misinformation.
Nearly 2 years ago, in December 2009, the FTC revised, for the first time in 3 decades, its rules and regulations about endorsements and testimonials in advertising.
The prior rules were made long before the Internet and needed to be updated to account for this new type of media. Since implementing the new FTC Disclosure Guidelines PDF for endorsements and testimonials in advertising, bloggers have been given a multitude of interpretations, rules, best practices and how-to’s. Sadly, most of the information has been more scare tactics than useful.