Blogs Outrank Social Networks for Consumer Influence: New Research
Are you wondering how to influence potential customers and prospects?
The latest findings from Technorati’s 2013 Digital Influence Report show that “consumers are turning to blogs when looking to make a purchase.”
In fact, blogs rank favorably with consumers for trust, popularity and even influence.
Here are some interesting findings from the Technorati report.
#1: Blogs Influence Consumers’ Purchasing Decisions
The report found that blogs are now the third most influential digital resource (31%) when making overall purchases, behind retail sites (56%) and brand sites (34%).
Consumers said that blogs rank higher than Twitter for shaping their opinions and higher than Facebook for motivating purchasing decisions.
Consumers consider blogs to be trusted sources of information.
