Content Sharing Grows: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.

What’s New This Week?

The New Delicious Is Here: Avos acquired Delicious from Yahoo! earlier this year and is now opening the new version. Check out the new Stack feature below.

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Facebook Send Button: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Facebook Send Button:  You now have the option of adding a Send button to your content, similar to the Facebook Link button. This new button allows your readers to choose people they want to share your content with.

facebook send button

Readers can "send" links to Facebook Groups, Facebook friends and even to email addresses.


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How to Use Delicious: The King of Social Bookmarking

social media how toDelicious is the world’s largest social bookmarking site.  With it you can save, manage and share pages in a centralized source.

It also brings a very powerful community aspect to social bookmarking. This article will reveal innovate ways to use Delicious.

8 Innovative Uses for Delicious

So why should you use social bookmarking instead of just your browser? Two important reasons include that your bookmarks can be shared with others using a specific URL or RSS feed, and they can be accessed from any computer with an Internet connection.


Delicious show popularly bookmarked pages on it’s home page.

But there are lot more reasons to consider using Delicious. Here are eight more:

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19 Tips for Driving Traffic to Your Blog

social media how toIt’s the the perennial quest. How can you get more traffic to your site?

After all, without a steady stream of traffic to your blog, there’s little opportunity to engage your audience and convert readers to raving fans.

Methods change and evolve over time. When I wrote my first “how to drive traffic” post about five years ago, the list looked a lot different. There was no Twitter, no Facebook, no social sharing buttons, and no retweet button.

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How IBM Uses Social Media to Spur Employee Innovation

social media case studies“Be yourself.”  It’s one of the rules of social media. If you’re blogging, tweeting or Facebooking for business, be real—or you won’t be followed.

Yet, how do you pull off “authentic” while maintaining the company brand message?

It’s tough enough for a small business. What if you’re #2 on Business Week‘s best global brands list, with nearly 400,000 employees across 170 countries?

At IBM, it’s about losing control.

“We don’t have a corporate blog or a corporate Twitter ID because we want the ‘IBMers’ in aggregate to be the corporate blog and the corporate Twitter ID,” says Adam Christensen, social media communications at IBM Corporation.

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Social Media Marketing: An Hour a Day

Suppose you met an experienced marketing consultant who promised to give you one-hour assignments five days a week for three months to teach you a brand-new marketing channel.

And the result was a detailed marketing plan for that channel.

Suppose the marketing channel was social media? And suppose he only charged you $30?

Would you accept his offer? I thought you might.

The consultant is Dave Evans, a communications expert who now focuses on using social media to market goods and services. His 400-page book is Social Media Marketing an Hour a Day. Here’s a comprehensive review of some of the main tips from this excellent book.

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