26 Tips for Integrating Social Media Activities

social media how toAre you seeking ideas to integrate your social activities?

To be successful, no social media effort can truly exist as an island.

Today, more and more businesses are seeking ways to integrate components of social media to achieve optimal benefits.

In this post, I’ll cover 26 tips, an A-Z guide, on ways to blend, mix it up, get the most bang—and create an integrated social media campaign.

#1: Apps Increase Brand Awareness and Customer Loyalty

“Anyone can start a page on a social networking site, but it can be incredibly difficult to gather support on that page,” writes Alight Design Agency.

They suggest that businesses devise a strategy that is effective and flexible so it can be altered to meet the demands of a market that can change significantly in less than 24 hours. “The right smartphone application or app can help businesses increase brand awareness and customer loyalty.”

Would a smartphone app be a viable option for your business?

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26 Tips for Success With Location-Based Marketing

social media how toSocial, local, mobile are three words marketers are hearing more and more these days.

And sometimes we may even hear them uttered together in one breath as SoLoMo.

With an increase of users relying on mobile phones, tablets and their accompanying geo-location technology, businesses today are increasingly finding the need to think locally. So, how does SoLoMo work for businesses?

In this post, we’ll introduce 26 tips, an A-Z guide for location-based marketing.

#1: Analytics

If you’ve been wondering about location-based marketing, chances are that you’ve thought about how you’ll go about measuring performance.

Mohamed Kahlain suggests five tools to help get a handle on how well your efforts are doing: Geotoko, Titanium + Geo, Momentfeed, WebTrends Mobile and Fourscore.

webtrends mobile

An example of Webtrends Mobile Analytics Insights.

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26 Elements of a Gamification Marketing Strategy

social media toolsGames are everywhere.

More and more businesses are using gamification to create brand awareness and drive user engagement.

Gartner, Inc. predicts that more than 70% of Global 2000 organizations will have at least one gamified application by 2014.

In the last few years, we’ve also seen an increase in the number of companies that deliver gamification services and solutions including Bunchball, BigDoor Media, Badgeville and Gigya.

“Gamification typically involves applying game design thinking to non-game applications to make them more fun and engaging.” (From Gamification Wiki)

What follows is an A-Z guide of 26 elements you should be aware of when you consider a gamification marketing strategy for your business.

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26 Tips for Using Pinterest for Business

social media how toAre you wondering how your business could use Pinterest?

To say there’s been a lot of buzz about Pinterest in recent months would be putting it mildly!

Pinterest’s ease of use for visually bookmarking, organizing and sharing things you love has made it a hit among individuals and businesses alike.

What follows are 26 tips, an A-Z guide for creating a business presence on Pinterest.

#1: Add a Pinterest “Follow” and/or “Pin It” Button

One important way to let your clients and prospects know about your presence on Pinterest is to add a Pinterest button. Pinterest has several choices available on their goodies page. Find the one that works for you. When you add a Pin It button, you can encourage your customers and readers to pin your products onto Pinterest.

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26 Tips for Writing Great Blog Posts

social media how toDo you blog? Feel like you’re trying to reinvent the wheel time and again?

Looking for some ideas to simplify your content creation process?

What follows are 26 tips, from A-Z, to help you create optimal blog posts every time you sit down to write.

#1: Anatomically Correct

A blog post contains several areas that require our attention and care. Pamela Seiple refers to six parts of the anatomy of a lead-generating blog post:

  • Eye-catching title
  • In-text links to landing pages
  • Sidebar/banner calls to action
  • Social sharing buttons
  • Call to action at the bottom
  • Relevancy—making sure the post is relevant from top to bottom

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