Are you wondering what the common themes of social media experts are these days?
The number of conference takeaways and buzz was immense.
For this article, I’ve focused on 26 takeaways from SMMW13, including notable quotes by presenters and their session titles.
CATEGORY: Calls to Action
#1: Get More Leads With Calls to Action
Throughout the conference, the topic of calls to action (CTAs) came up in numerous sessions. What is a CTA?
A social media call to action is an integral and often overlooked element of an effective social media strategy. Social media gets prospects, customers and the public primed to want to find out more about your offering or to engage with you further, but you must lead them to the next step in your sales or other conversion process.
Suffice it to say, you’re not alone.
There are more than a million apps available and according to Sunil Gupta,”Users spend on average, 82% of their mobile minutes with apps and just 18% with web browsers.”
In this article, you’ll find apps to consider using to help you with your business and social activities.
Due to the enormous number of apps to choose from, I focused on apps that are convenient and provide social value.
Note: For consistency, all screenshots were taken from iTunes app store. I also looked for apps available on both iPhone and Android—and if not identical products on both platforms, another one with similar functionality would be available (see #3 for example).
Do you have a visual component as part of your social media marketing strategy?
Do you need some help in getting started or maintaining momentum in sharing more visual content and in creating a visual conversation with your audience?
In this post, you’ll find 26 tips, an A-Z guide, for getting started with a visual strategy.
#1: Add Text to Your Photos
Do you want to get more mileage out of the photos you share on your social sites? You can, when you add text to your images.
Adding text to a photo can help you get your message across faster. And these messages are more likely to be shared by others on social media.
How much do you know about the microblogging site Tumblr?
Launched in 2007, Tumblr has experienced tremendous growth over the past several years.
Forbes reported that 120,000 new Tumblr blogs are created every day, totaling 86 million that drive 18 billion page views per month.
In this post, I’ll take a look at 26 businesses that have created presences on Tumblr and discuss the techniques they use for their blogs, while also introducing many of Tumblr’s specific features and lexicon.
How Can Tumblr Be Used?
Jason Keath wrote, “Not every brand works on Tumblr” and suggested that three categories of blogs may fare better than others: fashion, large websites and publishing/broadcast media. As we’ll see with the examples below, Tumblr’s features offer the ability to be more visual and less verbose.
When you first started out on social media, Tumblr may not have fit the description of what you were looking for. Today, you may be pleasantly surprised to discover a blogging solution where you can create engaging and diverse posts in much less time than other platforms, while also piggybacking on the social networking capabilities it offers.
Do you want to reexamine how you’ve been using social networks?
In this post, I’ll cover 26 tips, an A-Z guide, to help you understand the backbone of successful social media strategies.
#1: Assess and Reassess
One way to assess whether to use one of the “big four” social networking sites as Samson Lov refers to Facebook, LinkedIn, Twitter and Google+, is by looking at the statistics—number of users on each network.
Statistical data is an interesting factor to look at while you decide where to build presences. However, keep in mind it’s one of many perspectives. Some social networking sites may make more sense for your business than others. We’ll discuss this further in Tip #19, Start Somewhere and Start Small.
Social media community management has expanded into a growing field and there’s a lot to think about.
In this post, I’ll cover 26 tips, an A-Z guide, on ways to manage your company‘s presence.
#1: Answer Questions
With more and more of your customers participating on social networking platforms, businesses need to be doing much more than posting their own updates. Companies must also be willing to answer questions.
A recent survey organized by InSites Consulting found that eight out of ten American companies answer client questions and complaints via social media. The survey shows that US companies are very successful in answering questions via social media: “83 percent of companies indicate they always deal with questions or complaints sent to them via social media. Still, only 54 percent of the companies in this survey also talk to and actively participate in online conversations with consumers.”
To be successful, no social media effort can truly exist as an island.
Today, more and more businesses are seeking ways to integrate components of social media to achieve optimal benefits.
In this post, I’ll cover 26 tips, an A-Z guide, on ways to blend, mix it up, get the most bang—and create an integrated social media campaign.
#1: Apps Increase Brand Awareness and Customer Loyalty
“Anyone can start a page on a social networking site, but it can be incredibly difficult to gather support on that page,” writes Alight Design Agency.
They suggest that businesses devise a strategy that is effective and flexible so it can be altered to meet the demands of a market that can change significantly in less than 24 hours. “The right smartphone application or app can help businesses increase brand awareness and customer loyalty.”
Would a smartphone app be a viable option for your business?