3 Tools to Store and Search Your Social Media Activity

social media toolsDo you struggle to find a useful link you shared on Twitter or Facebook?

When you spend a lot of time online, you’ll inevitably come across too many great things to keep track of.

Whether it’s handy infographics, informative articles or just a hilarious video, it can be a lot of work (and sometimes impossible) to find them again later.

If you’ve been in this situation before, looking for something you saw somewhere online, you’ll love these three tools. Each one offers a different take on collecting your personal information and content you share online into a searchable database.

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How to Grow Social Media Leads: New Research

social media researchHave you wondered, “How often should I post articles on my blog?” or “How does my social media reach impact lead generation and traffic?”

Two brand-new studies by HubSpot and Edison Research provide fresh insights on these important questions. Consider these five findings as you enhance your social media and blogging strategies.

#1: More frequent blog posts bring greater traffic and leads

C.C. Chapman and Ann Handley like to say that starting a blog is like having a baby. You can’t put it back and you have to keep feeding it. The question is how often do you need to feed your blog to get real results?

HubSpot found in their 2011 State of Inbound Marketing report that a vast majority of bloggers post once per week, with a significant 29% only posting monthly or less.

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How QR Codes Can Grow Your Business

social media toolsWhat are QR codes and how can they help your business? Keep reading to find out.

Quick Response codes (QR codes) and other two-dimensional codes are expected to achieve widespread use this year – and for good reason. Consumers want immediate access to what’s relevant and QR codes are being used to make that possible.

QR Codes 101

If you’re not yet familiar with QR codes, they’re similar to the barcodes used by retailers to track inventory and price products at the point of sale. The key difference between the two is the amount of data they can hold or share.

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5 Ways to Use Social Data to Grow Your Business

social media how toAre you tapping the social media data stream? Inside that river of data lives great insight that can give your business an edge.

Social media allows you to match data generated by social interactions with individual’s preferences and general interests. This creates useful profiles that give marketers insight into how to tailor future offers and products to their customer base.

In this article I’ll show you five ways to use the data generated by your social network profiles—and those of your competitors—to expand your reach and sales.

#1: Listening Data

Nearly every social media plan tells you to begin by “listening,” but what are you listening for? Monitoring news related to your local business environment and industry can give you a sense of the conversation around your products or services, but social listening allows you to expand this information and make it more relevant.

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26 Tips for Enhancing Your Facebook Page

social media how toAre you looking for fresh ideas to enhance your Facebook efforts? Do you ever have days when you’re not sure what to post on your Facebook page?

This can be a real problem if you’ve made Facebook updates an integral part of your communications strategy.

These are the times when having a ready-and-waiting list of Facebook ideas will come in handy. In this post I’ll show you 26 practical ways to use good content for your Facebook pages, everything from A to Z.

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9 Ways to Sell Social Media to the Boss

social media how toConversations are happening online with or without you. This is one of the most frequently used social media sayings. If you’re engaging with social media for your company, it’s almost second nature.

However, there are still many who are struggling to ‘sell’ social media to their executives.  And as Doug Frisbie, Toyota National Marketing Manager says, “The price of inactivity is greater than the risks of anything we’d be doing in social media.”

Let’s explore 9 ways you can make a good case for social media programs.

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How to Measure Social Media Return on Investment for the Complex Sale

social media how toAre you trying to figure out how social media is impacting your bottom line? Are you already measuring but not seeing the results you had hoped for?

One of the reasons measuring the return on investment (ROI) of social media has sparked so many discussions is because it’s not easy. The main barrier to end-to-end measurement is the lack of a true social customer relationship management (CRM) solution.

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7 Reasons Not to Put All Your Eggs in the Twitter Basket

Are you too Twitter-obsessed in your social media approach?

Twitter’s role as a Magic 8 Ball for our shared culture is unrivaled, and it has almost single-handedly ushered in the era of real-time search and social customer relationship management.

But Twitter is the online equivalent of HBO – important more because of who uses it and the media’s infatuation with it, rather than the actual size and impact of its audience.

Don’t get me wrong. I advocate participating in Twitter, and I’ve certainly grown my own audience via that channel.  Twitter indeed should be part of almost every company’s social media tool kit. (See the great post here on how to methodically grow a Twitter following.)

However, Twitter alone does not constitute social media, and you’d think it does given all the disproportionate attention being paid to it at conferences and in trade publications.  Let me provide seven reasons why you shouldn’t focus solely on Twitter…

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