If you’re running social media efforts for your business, there’s a pretty good chance you’ve at least tried a free monitoring tool like TweetDeck.
But new social media management tools are popping up like weeds and a couple of them might end up being roses. One new such tool is SproutSocial.com.
Are you befuddled by all the social media tools out there? Are you wondering if Radian6 is a good choice for your organization? Do you need a way to compare different vendors? Keep reading for a comprehensive review…
If you’re looking for a social media monitoring tool, you’ve probably noticed that it’s quickly becoming a confusing landscape. For those who are new to social media and looking for tools to manage their presence, it’s difficult to know how to compare one vendor to the next. Here’s the skinny on where Radian6 fits into the picture.
HootSuite just announced that they’ve passed their millionth user at the end of November, so it’s time to take a deep dive to see what HootSuite is doing and how it’s going to impact the social media space. Here’s a review of the latest and greatest with HootSuite’s new freemium service model.
Last fall, HootSuite announced that they were changing their business model to offer new “premium” services for business customers. All HootSuite users received a message asking them to choose a plan when they attempted to log in for the first time after the change.
The truth is there are dozens of viable metrics you can use to gauge the success of your social media efforts. The challenge isn’t measurability; it’s knowing which measures are meaningful.
Here are the 6 undervalued social media success metrics you should be tracking:
#1: Daily Story Feedback
Instead of just counting the number of Facebook “likes” you accrue, which signifies nothing more than digital bumper-stickering, track how often your fans click “like” and comment on the status updates you post.
For marketers, social media is becoming increasingly complicated. The number of channels continues to grow and the pressure to show how all this effort will impact the bottom line only grows stronger.
The pains of managing social media are obvious – now let’s look at 10 different cures to make those pains disappear.
#1: I can’t keep track of what’s going on!
In this video I interview Chris Brogan, author of the book Trust Agents (you can also check out his blog: chrisbrogan.com). Chris shares his advice to businesses starting with social media. The first 2 steps are listening and establishing a presence.
The pace is fast and this video is full of useful information. Be sure to read the list of takeaways below.
At a time when businesses are using social media to promote content and start discussions, Avaya has found that listening trumps talking.
“We’re listening to social media and responding,” said Paul Dunay, Avaya’s social media ringleader, who is global managing director of services and social media marketing.
“There is no Tweet that goes unturned. No forum post that goes unturned where our name is mentioned.”
What began as a way to engage and support customers has evolved beyond even Avaya’s expectations. And if Avaya ever doubted its investment in social media, those concerns are now put to rest.
You’ve probably heard people talking about social media monitoring. It’s wise to listen to conversations before you participate in them. Social media monitoring allows you to do just that.
But many brand and marketing managers responsible for social media don’t quite understand what social media monitoring is and why it’s important. Here’s a quick primer:
Social Media Monitoring Is Listening
Listening to online conversations is technically done without ears. Using search engine technology, social media monitoring tools scan the Internet looking for documents that contain keywords you select. They return those results in some sort of order that allows you to see where people have mentioned your brand, company, product or whatever you specified.