How to Use Pinterest Promoted Pins

social media how toDo you use Pinterest in your social media strategy?

Want a way to give extra exposure to certain pins?

Now you can do just that with promoted pins, Pinterest’s answer to advertising.

In this article I’ll explain what promoted pins are, and share tips on how, when and why to use them.

What Are Promoted Pins?

Ever since the site launched, people have been anxiously anticipating the launch of some form of Pinterest advertising. The Pinterest promoted pins feature was announced last spring. It’s now in beta and only available to certain business account holders in the United States.

use promoted pins

Learn how to use Pinterest promoted pins.

A promoted pin is a paid ad on Pinterest. You can target certain locations, demographics and devices and reach customers who are searching for or have shown an interest in what you offer.

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5 Ways to Take Your Pinterest Marketing to the Next Level

social media how to Do you use Pinterest for your business?

Are you ready to take your Pinterest marketing to the next level?

Most companies open a Pinterest account, pin their content and repin other people’s material.

While that’s a great place to start, it’s the bare minimum.

In this article I’ll share five techniques to improve your Pinterest marketing.

take pinterest marketing to the next level

Find out how you can take Pinterest marketing to the next level.

#1: Approach Pinterest Like a Search Engine

When creating any content, if you approach it with an SEO mindset, you’re already a step ahead of the rest. Even though Pinterest is a visual platform, text plays a very important role.

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3 Unique Ways to Use Pinterest for Business

social media how toDoes your business have a clear Pinterest strategy?

Have you been struggling to figure out how Pinterest could help market your business?

Pinterest represents a massive opportunity for both consumer-focused and business-to-business companies.

In this article, I’ll show you three ways to build a successful Pinterest presence for your business.

tips for a winning strategy

Strategy plays a vital role in success on Pinterest.

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Pinterest Success: Creative Ways to Use Pinterest for Your Business

Do you use Pinterest for business?

Are you wondering how your business can benefit from Pinterest?

To learn some creative ways to use Pinterest to help your business, I interview Cynthia Sanchez for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Cynthia Sanchez, host of the Oh So Pinteresting Podcast. She freely admits that she’s addicted to Pinterest. It’s changed her life in a major way and now she helps other businesses figure out how to tap into this growing network.

Cynthia shares how you can use Pinterest for market research and how to get your content seen by more people.

You’ll learn about some of the most popular trends on Pinterest and how to create attention-grabbing images.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher or Blackberry.

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How to Use Pinterest to Build Trust and Loyalty

social media how toDo your customers trust you?

The key to building a successful business is the ability to create loyal relationships with your clients or customers.

In the ‘How Content Can Help You Build a Loyal Following’ episode of the Social Media Marketing podcast, Michael Stelzner interviewed Pat Flynn of Smart Passive Income.

They discuss how to build loyalty by providing valuable content and making a connection on a personal level through social media.

A great way to do this is to use Pinterest.

Here’s a look at 4 simple ways you can use Pinterest to make connections and provide value.

#1: Tell Your Company’s Story

Every company has a personality and a story to tell. When you reveal your unique story, you help establish credibility and foster a personal connection with your Pinterest followers.

A good place to start is to look into your company’s history.

General Electric has done a great job of this on its “The Archives” Pinterest board. Here, GE pins images of past ad campaigns and products.

Pinterest Archives Board

Products form GE's past show you the company's longevity and their products' evolution.

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