Want to discover the best kinds of videos to make and the best times to present them?
Different types of video should be used at different times to help your audience connect with your products and services. A new prospect has much different needs than an established customer.
In this article I’ll share seven ways to use the right type of video at the right time to increase traffic and conversions throughout the sales cycle.
Have you put social media front and center to help you do that?
The underlying power of increasing your conversion rate is targeting the right kind of traffic. Where does the right kind of traffic come from? It comes from social.
In this article you’ll discover three ways you can use social media to enhance your conversion rate.
#1: Improve Signups With Social Login
Are you soliciting user-generated content (UGC) for your business?
Would you like to know how to get the most out of user-generated content?
Medtronic Diabetes, which develops and sells diabetes management products, has been soliciting user-generated content since 2012.
Their Share Your Story Facebook app has been so successful that it is driving a 2-to-1 return on investment (ROI) for their entire social media program.
Read on to discover best practices from Medtronic Diabetes for how to get the most out of user-generated content.
Do you want to show off your customer’s kind words about your business?
Since Twitter allows the ability to embed tweets on websites, people have discovered lots of creative ways to use them.
In this post, I’ll show you six ways to use embedded tweets to enhance your content, drive engagement and establish social proof.
How to Embed a Tweet
From sharing spontaneous customer testimonials to increasing traffic and promoting events, embedded tweets can capitalize on or support engagement with your brand in a number of ways.
Before we get started, let’s quickly review how to embed a tweet on your website.
When you find a tweet you want to embed on your website, hover over that tweet and click on the More link. Then you should see an Embed Tweet option.
What would happen if you gave your customers the keys to your corporate social media channels? This article reviews the rewards and the risks marketers face as they decide how much brand control they’re willing to give up.
Marketers are just coming to terms with how to deal with customers having free rein to either praise or bash their companies, but I think there may be a new trend on the horizon—the customer brand ambassador.
You have customers who love your brand and rave about it. But their reach only extends so far. Why not give them a platform to amplify their reach and spread the word? Think about it… It really could be a beautiful partnership.