Have you got a plan to support your customers via Facebook?
To learn how to use Facebook to support customers, I interview Mari Smith.
More About This Show
The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.
In this episode I interview Mari Smith, the world’s leading Facebook marketing expert. She co-authored Facebook Marketing: An Hour a Day and is author of The New Relationship Marketing. Mari also teamed up with Facebook to assist in educational events.
Mari will explore a few new updates from Facebook and how to use Facebook for customer service and support.
You’ll discover how to create a good Facebook experience for your customers.
Share your feedback, read the show notes and get the links mentioned in this episode below.
Want to decrease customer acquisition costs?
When you cultivate relationships with social media, you improve customer retention and ultimately boost your bottom line.
In this article I’ll share how top brands use Facebook to improve customer retention, and how you can apply their tactics to your social media marketing.
Want to improve communication with customers?
Twitter’s recent tweaks to its direct message feature make it easier for users to reach you directly.
In this article you’ll learn how to use Twitter’s updated direct messages feature to improve communication with your customers.
Do you know where to start?
Engaging with your social audience on a meaningful level, helps humanize your brand.
In this article you’ll find nine ways to make your brand more human on social media.
Are you approaching it the right way?
Everyone uses social media differently, and the approach you use should be based on your goals.
In this article I’ll share three ways to use social media to get the results you want for your business.
#1: Sell Products or Services
The instant nature of social media is ideal for sales. It’s no wonder social networks have become full-blown marketing channels. Those using a sales approach make no bones about the fact that they want you to buy their product or service.
When you’re selling, your updates likely include discounts and coupons, limited-time deals, new releases and promotions.
Is your current Customer Relationship Management process inefficient?
A fine-tuned social customer service strategy increases customer engagement.
In this article I’ll share four easy steps for developing a social CRM strategy.
Why a Social Media CRM Strategy?
Just about everybody uses social media in their daily lives. Why not use those online gathering places as an outlet for customer service?
Do you customize your interactions with them?
Your brand and online reputation depend on how you provide social media customer service.
In this article you will find four ways social media conversations create an extraordinary customer experience that inspires loyalty and word-of-mouth recommendations.
#1: Create Unforgettable Experiences
One of the great benefits of providing customer support on social media is being able to connect with consumers in real time. You see a need and you fill it. You hear a problem and you solve it.
Handling customer issues on a public stage can benefit both you and the customer you’re working with—especially if you go above and beyond a generic “Please call us so we can resolve the issue.”
Are you wondering why customer service is so important to your business?
To learn how service and social media tie together, I interview John DiJulius for this episode of the Social Media Marketing podcast.
More About This Show
The Social Media Marketing podcast is a show from Social Media Examiner.
It’s designed to help busy marketers and business owners discover what works with social media marketing.
The show format is on-demand talk radio (also known as podcasting).
In this episode, I interview John DiJulius, the author of What’s The Secret: To Providing a World-Class Customer Experience. He’s worked with companies such as the Ritz-Carlton, Lexus, Starbucks, Nordstrom, Panera Bread and many others. He’s a leading expert on customer service.
John shares the importance of customer service and why the first experience counts.
You’ll discover the business benefits of good customer service, who your customer is and how service plays online.
Share your feedback, read the show notes and get the links mentioned in this episode below!
Do you wonder how Twitter can help your business?
By being an active part of the Twitter community and sharing the right mix of content, you can reach a larger audience, generate more leads and become the go-to source when customers are ready to buy.
In this article I’ll show you how nine small businesses use Twitter to cater to their audiences, find prospects and expand brand recognition.
Why Twitter for Small Businesses?
Twitter has evolved a lot since 2007. It used to be about conversations, but these days some would say it’s just another way to push out marketing messages and links without true engagement with customers.