How to Use Twitter Direct Messages for Customer Service


social media how toDo you use Twitter for business?

Want to improve communication with customers?

Twitter’s recent tweaks to its direct message feature make it easier for users to reach you directly.

In this article you’ll learn how to use Twitter’s updated direct messages feature to improve communication with your customers.

use twitter direct messages for customer service

Discover how to use Twitter’s direct messages for customer service.

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9 Ways to Humanize Your Brand With Social Media


social media how toDo you want to build stronger relationships on social media?

Do you know where to start?

Engaging with your social audience on a meaningful level, helps humanize your brand.

In this article you’ll find nine ways to make your brand more human on social media.

humanize your brand with social media

Discover how to humanize your brand with social media.

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3 Ways to Use Social Media for Business


social media how toIs social media working well for you?

Are you approaching it the right way?

Everyone uses social media differently, and the approach you use should be based on your goals.

In this article I’ll share three ways to use social media to get the results you want for your business.

use social media for business

Find 3 ways to use social media for business.

#1: Sell Products or Services

The instant nature of social media is ideal for sales. It’s no wonder social networks have become full-blown marketing channels. Those using a sales approach make no bones about the fact that they want you to buy their product or service.

When you’re selling, your updates likely include discounts and coupons, limited-time deals, new releases and promotions.

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4 Steps to Implementing a Social CRM Strategy


social media how to Are you using social media to improve your customer service?

Is your current Customer Relationship Management process inefficient?

A fine-tuned social customer service strategy increases customer engagement.

In this article I’ll share four easy steps for developing a social CRM strategy.

Why a Social Media CRM Strategy?

Just about everybody uses social media in their daily lives. Why not use those online gathering places as an outlet for customer service?

steps to implementing social crm

Social media is a great place to offer CRM.

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How to Deliver Outstanding Customer Service With Social Media


social media how toAre you responding to customers on social media?

Do you customize your interactions with them?

Your brand and online reputation depend on how you provide social media customer service.

In this article you will find four ways social media conversations create an extraordinary customer experience that inspires loyalty and word-of-mouth recommendations.

#1: Create Unforgettable Experiences

One of the great benefits of providing customer support on social media is being able to connect with consumers in real time. You see a need and you fill it. You hear a problem and you solve it.

Handling customer issues on a public stage can benefit both you and the customer you’re working with—especially if you go above and beyond a genericPlease call us so we can resolve the issue.”

tweet with @citibikenyc mention

Keep an eye out for social mentions of your company.

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Customer Service: The Key to Delivering Experiences Worth Talking About


Do you believe that you provide good customer service?

Are you wondering why customer service is so important to your business?

To learn how service and social media tie together, I interview John DiJulius for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview John DiJulius, the author of What’s The Secret: To Providing a World-Class Customer Experience. He’s worked with companies such as the Ritz-Carlton, Lexus, Starbucks, Nordstrom, Panera Bread and many others. He’s a leading expert on customer service.

John shares the importance of customer service and why the first experience counts.

You’ll discover the business benefits of good customer service, who your customer is and how service plays online.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry.

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9 Small Business Twitter Marketing Examples to Study


social media how to Are you debating whether your small business should invest time on Twitter?

Do you wonder how Twitter can help your business?

By being an active part of the Twitter community and sharing the right mix of content, you can reach a larger audience, generate more leads and become the go-to source when customers are ready to buy.

In this article I’ll show you how nine small businesses use Twitter to cater to their audiences, find prospects and expand brand recognition.

Why Twitter for Small Businesses?

Twitter has evolved a lot since 2007. It used to be about conversations, but these days some would say it’s just another way to push out marketing messages and links without true engagement with customers.

istock twitter image

Twitter is perfect for small businesses. Image source: iStockPhoto.com.

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Stop Marketing, Start Engaging: How to Get Social Media to Really Work


Do you use social media marketing to grow your business?

Are you wondering how to get others to say great things about your brand or product?

To discover the common mistakes social media marketers make and how to fix them, I interview Scott Stratten for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Scott Stratten, author of UnMarketing and co-host of the UnPodcast. His latest book is QR Codes Kill Kittens.

Scott shares how marketers can improve social media by engaging their audiences.

You’ll discover how to use social media marketing effectively, and how brands can get talked about in a positive way.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry.

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10 Social Media Tips to Enhance Your Marketing, From the Pros


social media how to Are you serious about kicking your social media marketing up a notch?

Do you want tips that will help you stay ahead of the social media marketing curve?

Here’s some great advice from ten social media pros.

In this article I share 10 social tips from the pros to improve your social media marketing in 2014.

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