Supporting Customers With Facebook: What Businesses Need to Know


Are your customers active on Facebook?

Have you got a plan to support your customers via Facebook?

To learn how to use Facebook to support customers, I interview Mari Smith.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode I interview Mari Smith, the world’s leading Facebook marketing expert. She co-authored Facebook Marketing: An Hour a Day and is author of The New Relationship Marketing. Mari also teamed up with Facebook to assist in educational events.

Mari will explore a few new updates from Facebook and how to use Facebook for customer service and support.

You’ll discover how to create a good Facebook experience for your customers.

podcast 153 mari smith customer support on facebook

Listen as Mari Smith shares what businesses need to know about supporting customers with Facebook.

Share your feedback, read the show notes and get the links mentioned in this episode below.

Listen Now

You can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry. How to subscribe/review on iPhone.

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How Top Brands Improve Customer Retention on Facebook


social media how toDo you nurture relationships with customers on social media?

Want to decrease customer acquisition costs?

When you cultivate relationships with social media, you improve customer retention and ultimately boost your bottom line.

In this article I’ll share how top brands use Facebook to improve customer retention, and how you can apply their tactics to your social media marketing.

improve customer retention on facebook

Discover how brands improve customer retention on Facebook.

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How to Use Twitter Direct Messages for Customer Service


social media how toDo you use Twitter for business?

Want to improve communication with customers?

Twitter’s recent tweaks to its direct message feature make it easier for users to reach you directly.

In this article you’ll learn how to use Twitter’s updated direct messages feature to improve communication with your customers.

use twitter direct messages for customer service

Discover how to use Twitter’s direct messages for customer service.

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9 Ways to Humanize Your Brand With Social Media


social media how toDo you want to build stronger relationships on social media?

Do you know where to start?

Engaging with your social audience on a meaningful level, helps humanize your brand.

In this article you’ll find nine ways to make your brand more human on social media.

humanize your brand with social media

Discover how to humanize your brand with social media.

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3 Ways to Use Social Media for Business


social media how toIs social media working well for you?

Are you approaching it the right way?

Everyone uses social media differently, and the approach you use should be based on your goals.

In this article I’ll share three ways to use social media to get the results you want for your business.

use social media for business

Find 3 ways to use social media for business.

#1: Sell Products or Services

The instant nature of social media is ideal for sales. It’s no wonder social networks have become full-blown marketing channels. Those using a sales approach make no bones about the fact that they want you to buy their product or service.

When you’re selling, your updates likely include discounts and coupons, limited-time deals, new releases and promotions.

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4 Steps to Implementing a Social CRM Strategy


social media how to Are you using social media to improve your customer service?

Is your current Customer Relationship Management process inefficient?

A fine-tuned social customer service strategy increases customer engagement.

In this article I’ll share four easy steps for developing a social CRM strategy.

Why a Social Media CRM Strategy?

Just about everybody uses social media in their daily lives. Why not use those online gathering places as an outlet for customer service?

steps to implementing social crm

Social media is a great place to offer CRM.

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How to Deliver Outstanding Customer Service With Social Media


social media how toAre you responding to customers on social media?

Do you customize your interactions with them?

Your brand and online reputation depend on how you provide social media customer service.

In this article you will find four ways social media conversations create an extraordinary customer experience that inspires loyalty and word-of-mouth recommendations.

#1: Create Unforgettable Experiences

One of the great benefits of providing customer support on social media is being able to connect with consumers in real time. You see a need and you fill it. You hear a problem and you solve it.

Handling customer issues on a public stage can benefit both you and the customer you’re working with—especially if you go above and beyond a genericPlease call us so we can resolve the issue.”

tweet with @citibikenyc mention

Keep an eye out for social mentions of your company.

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Customer Service: The Key to Delivering Experiences Worth Talking About


Do you believe that you provide good customer service?

Are you wondering why customer service is so important to your business?

To learn how service and social media tie together, I interview John DiJulius for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview John DiJulius, the author of What’s The Secret: To Providing a World-Class Customer Experience. He’s worked with companies such as the Ritz-Carlton, Lexus, Starbucks, Nordstrom, Panera Bread and many others. He’s a leading expert on customer service.

John shares the importance of customer service and why the first experience counts.

You’ll discover the business benefits of good customer service, who your customer is and how service plays online.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry.

12 comments

 
 

9 Small Business Twitter Marketing Examples to Study


social media how to Are you debating whether your small business should invest time on Twitter?

Do you wonder how Twitter can help your business?

By being an active part of the Twitter community and sharing the right mix of content, you can reach a larger audience, generate more leads and become the go-to source when customers are ready to buy.

In this article I’ll show you how nine small businesses use Twitter to cater to their audiences, find prospects and expand brand recognition.

Why Twitter for Small Businesses?

Twitter has evolved a lot since 2007. It used to be about conversations, but these days some would say it’s just another way to push out marketing messages and links without true engagement with customers.

istock twitter image

Twitter is perfect for small businesses. Image source: iStockPhoto.com.

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