The Art of Enchantment: How Guy Kawasaki Will Change Your Business

social media interviewsI recently interviewed Guy Kawasaki, co-founder of Alltop.com and the author of the bestselling book, The Art of the Start. His latest masterpiece is called Enchantment: The Art of Changing Hearts, Minds, and Actions.

In this interview we talk about what makes for great content, how he came up with the title of his latest book, what Enchantment means for business, why businesses need to embrace nobodies and how he promoted his book. (Be sure to listen to the MP3 of this interview below.)

Mike: Most of our readers are marketers and business owners. Can you explain what Alltop does for them and why they might find it useful?

Guy: One of the functions of marketers, PR people and social media people is they need to keep on top of things.

The vision of Alltop was that we should aggregate RSS feeds for people by topic and create essentially an online magazine rack so that you could go to one place and say, “Okay, these are all the social media blogs and websites aggregated in one place.” It’s the five most recent stories from each source, and we give you a preview of the first paragraph of each story so you can see if you really want to click through.

3 comments

 
 

How to Create a Social Media Marketing Strategy

social media book reviewsCanadian grocery store chain Loblaws knew they had a great BBQ sauce based on customer comments. But they didn’t understand why sales were so dismal.

Until they invited customers to post product reviews on their website. Only then did they discover the problem was the bottle – it was too tall to fit in refrigerator doors! They redesigned the bottle and their sales immediately increased.

That’s user-generated content directly leading to an increase in sales. That’s the power of social media marketing.

Are you still sitting on the sidelines when it comes to social media marketing because you know you can’t control the conversations about your company, your products and your services? And because you have no idea how to respond to negative comments?

3 comments

 
 






Check out the Social Media Marketing Podcast!
Check out our Blogging workshop!
Join our Social Media Marketing Networking Club
Download the free Social Media Marketing Industry Report