Are you using this information to enhance your business?
The insights you gather about your customers, prospects, products and competitors with social listening can be valuable.
In this article you’ll discover eight ways to use social listening for your business.
Why Social Listening?
Social listening (or media monitoring, as some people like to call it) is about searching the web and the social space to see what’s being said about your company, your competitors and other topics of interest.
Are you looking for ways to use social media to increase your sales?
Both well-known and startup companies are mixing social media and e-commerce to garner more sales.
In this article I’ll show you not only how they’re doing it, but how you can do it too.
Combine Social Media and E-Commerce
Companies have tried to mesh social media and e-commerce before, most notably in 2012 when everyone from Gap to GameStop to JC Penney ended up shuttering their social media stores. Audiences weren’t ready to buy from Facebook or other platforms.
The following tips will help you understand how to get started with video.
#1: Select Your Video Marketer
A successful web video is personality-driven. Find someone who comes across as the most “social” on camera. Weigh in expertise, authenticity, personality and familiarity (with the audience). Look at his or her ability to be concise and clear, schedule and availability (to create and engage) and how well he or she can use social networking tools. The person should also be able to produce, publish and do social media optimization with video.