Stop Marketing, Start Engaging: How to Get Social Media to Really Work

Do you use social media marketing to grow your business?

Are you wondering how to get others to say great things about your brand or product?

To discover the common mistakes social media marketers make and how to fix them, I interview Scott Stratten for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Scott Stratten, author of UnMarketing and co-host of the UnPodcast. His latest book is QR Codes Kill Kittens.

Scott shares how marketers can improve social media by engaging their audiences.

You’ll discover how to use social media marketing effectively, and how brands can get talked about in a positive way.

Share your feedback, read the show notes and get the links mentioned in this episode below!

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Four Steps to Achieving Your Social Media Goals

social media how toAre you wondering how you’ll achieve your social media goals this year?

Do you feel as if you’re spending lots of time on social media with little direction and few results?

In this article, I’ll show you how to streamline your social media marketing to achieve your goals.

#1: Set Realistic Goals for Your Business

When you set goals for your business, set one realistic goal that’s measurable.

For example, if you own a local flower shop and you sell 20-25 flower arrangements per day, try starting off with a goal of selling 30 per day.

Adding an extra 5-10 sales a day is certainly more realistic than adding 30.

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Your strategy starts with goals. Image source: iStockPhoto.

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How an Auto Repair Shop is Winning Female Customers With Social Media

social media case studiesHow does a small auto repair business develop a thriving Facebook page–with over 60 percent female fans?

Owner Jeff Matt started Victory Auto Service and Glass in 1997 with one shop in the suburbs of Minneapolis.

He always made an effort to develop personal relationships with his customers who trusted him with their cars.

The business grew to three locations by 2010, and Matt found it harder to maintain the small-shop feel. “When you have multiple stores and multiple managers, you can’t be everything to everybody,” he said.

Three years ago, he approached Stephanie Gutierrez, a long-time customer, about helping the business get started in social media.

By experimenting with different approaches, they hit upon a winning formula that promotes the personal connections Matt has always valued.

victory auto

Victory Auto and Glass uses Facebook to post photos from their shops.

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5 Ways Social Media Can Increase Your Revenue From Existing Customers

social media how toAre you using social media to keep your existing customers happy?

Do you want to figure out how to drive revenue from existing customers through the social channel?

This post will give you 5 tips to gain more revenue from your existing customers using social media.

Why Focus on Existing Customers?

For many companies, connecting with their existing customers is a natural fit for social media. These companies are seeing conversations about their brands, their competitors and their industry that provide them with an opportunity to engage others in dialogue.

There are two types of strategies that revolve around existing customers on the social media channel. The first is to offer customer service help through the social channel. We’ve seen excellent examples of this with Comcast and Boingo, which have successfully addressed customer concerns through social media.

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What Is Social CRM?

social media reviewsYou keep hearing about this social customer relationship management (CRM) thing, right? It’s definitely been a hot topic.

Here are some important points to consider when thinking about social CRM.

  • Social CRM is first a strategy that is often supported by various tools and technologies. The strategy is based around customer engagement and interactions, with transactions being a byproduct.

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