Are you considering a rebrand of your company’s existing social identity?
With the right preparation, it’s possible to manage your social media rebranding efforts without losing a significant number of subscribers along the way.
Should You Rebrand Your Social Profiles?
Before we review the process of rebranding your social media profiles, consider whether a rebranding is truly right for your company.
According to Luke Brassinga of Likeable Brands, “True rebranding involves updating a company’s goals, message and culture.”
As Jeremiah Owyang states, “as internal and external demands mount, companies become mostly reactive, relegating themselves to a ‘Social Media Help Desk’.”
With strategy, planning and communication you can ensure that your company won’t be caught off guard. If the day hasn’t come yet when your social media team is thrust into fielding customer-service problems, it’s fair to say that it’s just a matter of time before they will be.
In this post, the seventh installment in the A-Z guides published here on Social Media Examiner, I’ll discuss the importance of developing an integrated social media and customer relationship management program for your company.