Do you pay attention to the trends happening across the social web?
If so, you already know how the rules and landscape of social media marketing are always changing.
But what you don’t know may not only surprise you, but also may make you think twice about your social media strategy.
Here are four surprising social media research findings you should leverage for your social media strategy.
#1: Users ‘Like’ Facebook for Social Logins
When logging onto sites with a social network ID, research by eMarketer shows that a majority of users (51%) prefer to log in using their Facebook credentials.
In fact, professionals across all industries favored Facebook. Only 28% of users log in with Google+. Facebook is also the preferred social login network ID for 63% of global mobile users.
And if you work for a business or own one, it’s likely that social media marketing is on your radar. More and more marketing dollars are beginning to shift toward social media marketing and this trend only continues to climb.