This article provides five actionable tips you can employ now.
The Visual Opportunity
When Facebook moved the navigation into the left column and added the Photostrip, I wrote how you could optimize your Facebook page for visual branding.
And when Timeline was rolled out for personal profiles, I also wrote how you can customize your cover photo and profile picture.
With each new overhaul of Facebook pages, there have been increased opportunities for brands to use imagery to better promote their offerings and create visual interest, and Timeline for pages is no different.
You may see your small business efforts on Facebook like David compared to the Goliath presence big businesses enjoy.
There’s a lot that small businesses can learn from the way big businesses approach Facebook, but the separation between your little company and international corporations isn’t as vast as it may sometimes appear.
In this article, I’ll show you six ways you can model your efforts after the successful campaigns run by big businesses, and some ways you can even get a leg up on the big guys.
#1: Have a plan and a strategy
Big businesses have plans for their Facebook endeavors. They’re focused on strategizing, plotting and forecasting. They have goals in mind and they know the hurdles they’re going to have to jump en route to achieving those goals.
In this article I’ll reveal a number of applications that make it very easy to add functionality to your Facebook page.
Custom Tabs: What You Need to Know
You may have seen some Welcome pages on Facebook that encourage new visitors to Like the page. You may even be given an incentive such as a free report or, in Tim Ferriss’ case, a free chapter of his book. This is sometimes referred to as fan-gating, meaning only fans see special content.