How to Use Facebook Website Custom Audiences

social media how toAre Facebook ads a core part of your social media tactics?

Are you ready to build a raving fan base that reads your articles and buys your products?

The truth is that with the right tools, no advertising can match the impact of Facebook.

If you’re on the fence because you’re not sure how effective Facebook ads are, let me introduce you to Website Custom Audiences (WCA).

In this post you’ll discover what website custom audiences are, how to create them and how to use them.

What Is Website Custom Audiences?

In its most basic form, Website Custom Audiences is a powerful tool that lets you create Facebook ads that target users who have visited your website. Now you can reach well beyond your core fans and email subscribers.

facebook ad created using website custom audiences

Catch the attention of recent website visitors with a relevant ad about your product or service.

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How to Target Only Your Customers With Facebook

social media how toWhat if you could reach your existing customers while they’re on Facebook?

Does the idea of displaying a Facebook ad only to your prospects list sound interesting?

This could give your marketing a boost and help build your brand’s image on Facebook.

In this post, I’ll show you two ways to use Facebook’s Custom Audiences to connect with your customers and prospects on Facebook.

And I’ll also show you how to create and use your first custom audience.

build brand image

How do you build your brand's image on Facebook?

What’s a Custom Audience?

Your business undoubtedly has a database of customers. You may be using that database to keep email addresses, phone numbers, Facebook user IDs and app user IDs.

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How to Analyze Your Email Newsletter List With Facebook

social media how toDo you want to gain quick insight into your email list?

Do your subscribers use Facebook?

If so, you can gain powerful insights and target Facebook Ads to your subscription base.

You do this using the Facebook Power Editor and Custom Audiences.

In the marketing strategy outlined below, you’ll learn more about the customers on your email list and you’ll be able to better tailor your Facebook marketing to your customers.

How It Works

If you’re an experienced Facebook Ads user, this is a great way to take your Facebook advertising to the next level.

If you’re just getting started with Facebook advertising or if your email list is fewer than 500 people, you may want to focus first on some of the other Facebook advertising strategies.

Facebook introduced the Custom Audiences feature to use email addresses or phone numbers to match the target audience, instead of the traditional Facebook ad targeting features such as demographics and interests.

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