Are you interested in discovering ways to leverage great content to promote your business and drive sales?
To learn how to build a following by sharing other people’s content, I interview Guy Kawasaki.
More About This Show
The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.
In this episode I interview Guy Kawasaki, the author of the book Enchantment and the chief evangelist at Canva. His newest book is called The Art of Social Media: Power Tips for Power Users.
Guy explores how to build your social media following by sharing other people’s content.
You’ll discover how to create a consistent brand image for your company, develop a strategy for consistently sharing great content with your audience and leverage that content to promote your products or services.
Share your feedback, read the show notes and get the links mentioned in this episode below!
Have you used crowdsourcing to gain consumer insight or to choose your next product line?
Do you use contests as motivation to get input from your customers?
In this article, you’ll discover how crowdsourcing your products through contests on social media will help you deepen customer involvement and increase loyalty.
Why Use Crowdsourcing?
Crowdsourcing is a method of getting ideas, content, support or other types of solutions from a group of people. The term was coined by Wired magazine in 2005. In a nutshell, it is like “outsourcing” solutions to crowds through social media.
You’ve heard of crowdsourcing sites like Kickstarter and Indiegogo that allow fans to give financial support in exchange for incentives, so people can complete their projects. There are many other businesses that incorporate the idea of getting input from the masses into their business model, too.
Do you, as a small business owner, want your page to be popular and engaging?
It’s easier than you think to emulate what Facebook’s major players do.
In this article, I’ll show you how some of the top brands keep their fans coming back, and how you can follow their lead to build an engaging page of your own.
#1: Capitalize on Major Events and Holidays
During the Sochi Olympics, Coca-Cola hosted a contest/series called #CokeGames. The gist of it was that they created silly Olympics-inspired games like Bottle Cap Hockey, Coke Curling, Ice Cube Ski Jump. Then, they asked their followers to play along by filming and uploading short videos of the Coke fan playing the game. The incentive was a $100 gift card.
Here are nine Facebook pages using some great techniques for more engagement.
Keep reading for some awesome tips from businesses of all sizes.
#1: Get Personal
Smart Passive Income with Pat Flynn does a great job with a variety of posts but also adds some of his personal life. You can throw the old “don’t tell them what you had for lunch” advice right out the window with this tip.
Your community wants to get to know you and wants to be able to relate to you and your company.
To say there’s been a lot of buzz about Pinterest in recent months would be putting it mildly!
Pinterest’s ease of use for visually bookmarking, organizing and sharing things you love has made it a hit among individuals and businesses alike.
What follows are 26 tips, an A-Z guide for creating a business presence on Pinterest.
#1: Add a Pinterest “Follow” and/or “Pin It” Button
One important way to let your clients and prospects know about your presence on Pinterest is to add a Pinterest button. Pinterest has several choices available on their goodies page. Find the one that works for you. When you add a Pin It button, you can encourage your customers and readers to pin your products onto Pinterest.
All the content you create, all the following you build, each of these is designed to create and foster more intimate relationships with people, in some cases, people you might not have met any other way.