New Social Network for Businesses From Salesforce.com

social media reviewsSalesforce is the dominant customer resource management (CRM) system, and according to the company, it’s used by more than 77,000 businesses.

In response to the increasingly social nature of the web and the need for collaboration, Salesforce has introduced a social and collaborative function for its users called “Chatter.”

Similar to a combination of Google Wave, Twitter and Facebook, Chatter allows users to form a community within their business that can be used for secure collaboration and knowledge-sharing.

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How to Measure Social Media Return on Investment for the Complex Sale

social media how toAre you trying to figure out how social media is impacting your bottom line? Are you already measuring but not seeing the results you had hoped for?

One of the reasons measuring the return on investment (ROI) of social media has sparked so many discussions is because it’s not easy. The main barrier to end-to-end measurement is the lack of a true social customer relationship management (CRM) solution.

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