However, just because anyone can set up a blog, doesn’t mean everyone should, and many professionals and businesses start blogging without giving any thought to why, how and who will be doing the blogging.
Over 50 percent of blogs are abandoned within the first 90 days. While this isn’t really important if you’re writing a personal diary, political or celebrity blog, it is very important if you start a blog for your business and don’t keep posting on it consistently and with purpose.
When a prospect lands on a blog that hasn’t been updated in months, it’s akin to walking into a vacant store with busted windows and dust blowing in. It’s just not pretty; and it doesn’t look good for you, your business reputation and your branding.