How a Scrapbooking Company Used Social Media to Beat Target as Best Brand in Minnesota

social media case studiesOn the morning of June 10, Kristen Jacobs was monitoring the Twitterverse for mentions of her employer, Creative Memories, as she usually does. One tweet in particular stood out.

Upon closer inspection of the tweet and link, Jacobs discovered that Creative Memories was going head-to-head with one of America’s biggest retailers, Target, in a “Minnesota Brand Madness” challenge put on by the Minneapolis St. Paul Business Journal.

Twitter

Creative Memories learned first on Twitter that it was included in the Minnesota Brand Madness competition.

This was news to Jacobs (the company’s web content community manager), as well as the rest of the scrapbooking company. But Jacobs knew where to turn first.

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