Social Media and Search Engine Optimization: Why They Work Together

social media expert interviewIn this video I interview Brian Clark , CEO of Copyblogger Media.

Brian talks about how social media and search engine optimization (SEO) go well together.

You’ll find out why smart SEO pros participate in social media and how social media can send traffic to your website and improve your website ranking.

Be sure to check out the takeaways below after you watch the video.

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3 Ways to Achieve Explosive Blog Growth

social media how toSocial Media Examiner is officially one year old today!

In honor of this special day, I would like to help you grow your blog by sharing some tips we have learned over our last 12 months of explosive growth.

Before I share my tips, I would like to reveal the name of our mascot…

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Are You Unknowingly Bribing Your Social Media Fans?

social media researchCould “ethical” bribery be setting your business up for failure?

If your company’s social media interactions revolve around advance announcements of sales, special offers and insider-only promo codes – to the point where receiving these things is the primary motivation for your fans and followers – then you’re essentially bribing customers to stay.

In this case, social media merely provides a pleasant, whitewashed cover for the bribery.

Thus, the very activities you’re hoping will improve your relationship with customers might well be actually hurting your reputation with them, making those customers less likely to pay your full price without balking.

This article will reveal four ways to build customer loyalty without bribery.

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The Social Media Examiner Story: Proof Social Media Works

social media case studiesBack in October of 2009 we launched SocialMediaExaminer.com.  The response was immediate and it was big (I’ll share some of the back story in the video below).

We relied 100% on social media tactics to drive traffic to this site.

In less than 5 months, Social Media Examiner was declared the #1 small business blog in the world by Technorati, added more than 13,000 email subscribers, brought nearly 100,000 people a month to the site and is ranked as one of the top 4200 websites in all of America by Alexa.

We didn’t advertise, didn’t rely on the press and almost none of our traffic is coming from search engines.  Nearly overnight, this site has become a top destination for businesses.

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7 Essential Design Elements for Great Business Blogs

When people hear the word design, they sometimes think only of making something look good, using colors and graphics to add interest. But on the web, and especially on a blog, design has a purpose: to grab readers when they arrive, make it easy for them to get what they want, and create trust through a consistent and professional look.

A well-designed business blog:

  1. Uses visual interest to make posts easy to read
  2. Brands your business in a consistent way
  3. Places useful information in places where it is easy to find
  4. Isn’t cluttered with things that aren’t helping you promote your business
  5. Makes it easy for readers to do what you want them to do

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Top 10 Social Media Blogs – The 2010 Winners

Social media is the talk of the planet.  But where do you go to learn the best tips and tactics?  Look no further…

Tons of nominations came in.  Our panel of social media experts carefully reviewed the nominees and finalists. What follows are the winners of Social Media Examiner’s Top 10 Social Media Blogs for 2010.

If you’re looking to reap the rewards of social media, these rich blogs need to be at the top of your reading list.

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Finalists – Top 10 Social Media Blogs 2010

Wow!  We received over 150 nominations for our Top 10 Social Media Blogs for 2010 contest!

There are some real gems among these 21 finalists. Our judges Scott Monty (Ford), Ann Handley (MarketingProfs) and David Meerman Scott (author New Rules of Marketing and PR) are finishing up their reviews of these sites.


The judges

Here are the finalists:

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Twitter Tips from Copyblogger’s Brian Clark (video)

social media expert interviewIn this interview, I speak with Brian Clark, founder of Copyblogger.com.  Brian reveals the different ways Twitter has improved his business.  In the video, you’ll also discover:

  • The common blogging and social media mistakes businesses make
  • How to succeed with social media and blogs
  • Where Brian finds inspiration for his blog
  • Tips for attracting opportunity to your business

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Top 10 Easy Steps to Starting a Business Blog

Though they had been around for many years, blogs burst on the scene as a hot marketing tool around 2003 when marketers discovered easy-to-use blogging platforms like Blogger, Typepad, and WordPress.

However, just because anyone can set up a blog, doesn’t mean everyone should, and many professionals and businesses start blogging without giving any thought to why, how and who will be doing the blogging.

Over 50 percent of blogs are abandoned within the first 90 days. While this isn’t really important if you’re writing a personal diary, political or celebrity blog, it is very important if you start a blog for your business and don’t keep posting on it consistently and with purpose.

When a prospect lands on a blog that hasn’t been updated in months, it’s akin to walking into a vacant store with busted windows and dust blowing in. It’s just not pretty; and it doesn’t look good for you, your business reputation and your branding.

Don’t let that happen to you. Start right, start smart and follow a few suggested guidelines. First, let’s review some basics:

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