9 Ways to Sell Social Media to the Boss

By Ekaterina Walter
Published August 25, 2010

social media how toConversations are happening online with or without you. This is one of the most frequently used social media sayings. If you’re engaging with social media for your company, it’s almost second nature.

However, there are still many who are struggling to ‘sell’ social media to their executives.  And as Doug Frisbie, Toyota National Marketing Manager says, “The price of inactivity is greater than the risks of anything we’d be doing in social media.”

Let’s explore 9 ways you can make a good case for social media programs.

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3 Tips for Managing a Social Media Community

By Michael Brito
Published March 1, 2010

social media how toAre you trying to build a community for your company or brand?  Are you looking to go beyond just big numbers of Facebook fans or Twitter followers?

This article reveals three important tips you need to know to help build and manage communities.

What Is Community Management?

Previously I wrote examined the different roles for those who work with social media in business.   Among the many roles, the community manager is by far the most important because he or she is on the front lines of communication. Here’s how I define community manager:

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