How to Incorporate the iPad Into Your Social Strategy

social media viewpointsNobody can pump up a new product launch quite like Apple. Take a semi-rabid fan base, a celebrity CEO and products that just sparkle, and you have all the makings of something big.

In its first month alone, the iPad had already racked up a million units sold. There’s so much online chatter about it, as of this writing a Google search on the name alone generates 107 million search results. The hype and the sales are soaring.

But what does this mean for social media and the way people use the Internet? Are there just a million new Apple toy owners out there or is this the beginning of a broader, more meaningful shift?

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5 Tips for Getting Started With Google Buzz

social media toolsGoogle Buzz is important, not because it’s the next big thing, but because it’s from Google and is bolted onto one of the world’s biggest email services, Google’s Gmail.

When a service launches with millions of users right out of the gate, we need to take notice. That said, it’s still the early days for Google Buzz. It might be a bit premature to be jumping on this bandwagon with both feet. So what should you do?

In this article I’ll reveal what you need to know about Google Buzz.

The good news is Google Buzz is not particularly complicated or new. Google has used the most basic features from other popular platforms: friends and status updates.

You can post short messages, comment and “like” other people’s messages, plus share links and photographs. All familiar stuff. Your initial friends will be from your Gmail address book and you can find other people with the usual searches for email address and name.

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7 Tips for Driving Targeted Traffic With Twitter

Social media has many uses—from making contacts to performing customer service—but driving quality traffic to your site is Twitter’s secret weapon.  The big question is this: How can we get more of that lovely attention we crave?

As my recent poll shows, generating incoming traffic is the number-one need that people have right now, and for good reason. Traffic translates into:

  • Attention, engagement, conversation and recognition
  • Spreading your message far and wide
  • Prospects and subscriber opt-ins
  • Customers, increased sales and leads
  • Media and interviews, which lead to more attention

… and last but not least, an ego boost.

In a previous article here I mentioned the many benefits of Twitter for your business. Now here are seven key points you need to know if you want to get more targeted traffic from Twitter:

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13 Ideas to Inspire Your Blog Content

As a blogger have you ever thought, “I don’t know what to write about!” or “How am I going to come up with fresh content for my blog three times a week?”

This article will provide you unique ideas that will help you keep pumping out great content.

The following 13 content ideas are designed to help save you time and stimulate some new ideas.

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4 Ways to Use Social Media Cues to Engage People

As much as we (rightly) praise Google for having transformed our lives for the better, sometimes we all want answers that go beyond the right search query.  Sometimes we want to reach out to someONE rather than someTHING.

But engaging in a conversation requires trust.  And just as no newsletter sign-up form or invitation should be without trust-building assurances and privacy statements, no social media invitation or landing page should be without its own persuasive and trust-building cues.

While looking at Adam Cohen’s recent rundown of social media landing pages (think landing pages that convey social media options for customers), I was struck by some observations.  Consider these four cues to incorporate into your social media landing page and campaign designs:

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5 Tips for Finding Time for Social Media

One of the major objections I hear about social media is about time.

Do any of these sound familiar? “Who has time?” “You expect me to do all this on top of my normal duties?” “How do you fit everything in?” … and so on.

I am not going to lie to you. Social media does take time. In fact, time is going to be one of your major hidden costs of doing business on the Internet.  And for some of us, that time could be wasted if we are not careful.

You need to watch where your time goes to ensure you’re spending it efficiently and with the desired impact.  Here are five tips to help you.

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Social Media Monitoring 101, How to Get Started

You’ve probably heard people talking about social media monitoring. It’s wise to listen to conversations before you participate in them. Social media monitoring allows you to do just that.

But many brand and marketing managers responsible for social media don’t quite understand what social media monitoring is and why it’s important. Here’s a quick primer:

Social Media Monitoring Is Listening

Listening to online conversations is technically done without ears. Using search engine technology, social media monitoring tools scan the Internet looking for documents that contain keywords you select. They return those results in some sort of order that allows you to see where people have mentioned your brand, company, product or whatever you specified.

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