Finalists: Top 10 Small Business Facebook Pages 2011
We received over 1400 nominations for our Top 10 Small Business Facebook Page contest.
The list of 20 finalists is pretty impressive! Take a look for yourself below.
The Judges: Our judges include Mari Smith (co-author, Facebook Marketing: An Hour a Day), Dave Kerpen (author, Likeable Social Media) and Michael Stelzner (author, Launch).
The Finalists (in alphabetical order)
Social Media Promotions and the Law: What You Need to Know
Are you thinking of using social media contests?
Do you understand how the law could impact your activities?
Keep reading to learn more…
Why Legalities?
One of the best ways to grow your business is to give stuff away.
Whether your business is a small enterprise, a website or blog, or a large multinational company, hosting giveaways is sure to increase traffic, awareness and potential new readers or customers.
Sponsoring or hosting a giveaway comes with rules and regulations that many don’t know or understand.
Nominate Your Favorite Small Business Facebook Page: Top 10 Contest
Social Media Examiner is accepting nominations for its “Top 10 Small Business Facebook Page” contest.
Have you got a favorite small business Facebook page? Keep reading to learn how you can nominate them.
The winners will be promoted in our 94,000-reader newsletter and announced here.
How to Nominate
How to Measure the Return on Social Media Contests
Have you thought about running a social media contest? Wondering how to best measure your return on investment (ROI)?
This article will help with three case studies.
But first, about that ROI… It took some time after the advent of online advertising before marketers started asking, “What are these ‘eyeballs’ worth that I’m paying for?”
With social media, the tough questions around metrics started being asked much sooner. As marketing budgets stay tight, it’s no surprise that the need to show results is high.
So when it comes to contests on the social web, how do we go about evaluating ROI?
Investing in Your Social Media Contest
Before you can demonstrate a return, you must first make an investment!
5 Ways to Build a Following by Giving Something Away
Do you want to build a following? Are you using free stuff to build your brand? Do you want to learn how?
From Lady Gaga to Oreo, brands have been using freebies to build a social media following for years. The details may change, but the approach is still the same—build a following by giving something away.
In this article, I’ll cover five methods to grow your following using freebies.
3 Ways to Benefit From Social Media Crowdsourcing
Are you familiar with crowdsourcing? Do you know what the benefits are?
Social media has changed the way businesses engage with consumers—fans and followers don’t want to be told, they want to discover. It’s no longer a one-way (or even a two-way) conversation.
It’s now a multiplayer experience that relies on collective, thoughtful engagement.
Consumers have the tools, time and desire to be involved on a much deeper level than we’ve ever seen before. There are several distinct ways that you can take these ideas and build social media campaigns that use existing tools and technologies to achieve powerful results.
Today, brands big and small are homing in on the tactic of crowdsourcing, defined as the act of outsourcing tasks traditionally performed by an employee or contractor to an undefined, large group of people or community (a “crowd”), through an open call. Hidden within this utilitarian definition are powerful cultural drivers that can be catalyzed to achieve powerful social engagement and activation.
How to Run a Successful Social Media Contest
Are you planning to run a social media contest (like this one)?
Today it’s possible for anyone to achieve success engaging consumers online, thanks to the growing popularity and relative ease of execution of social media promotions.
The fact that anyone can run a promotion doesn’t mean that everyone should, and it certainly doesn’t mean that a promotion guarantees social media success. However, if executed as part of a comprehensive social media strategy, social media contests can produce tremendous results no matter how large or small your business.
So if you’re thinking of running a contest or sweepstakes, here are some key considerations.
