8 Tips for Running Social Media Promotions

social media how toHave you thought of using social media contests and sweepstakes to build and engage your audience?

Previously I wrote How to Run a Successful Social Media Contest outlining some important foundational steps: be clear on your marketing objectives, know your audience, understand different promotion types and plan ahead!

If you’re looking to gain even more traction with social promotions, here are eight additional tips to enhance your next social media campaign.

Ensure Your Promotion Doesn’t Get You In Hot Water

It’s difficult to run a successful campaign if your promotion is blocked, removed or challenged in a court of law. So before we get to the fun part of marketing, there are a few logistical tips to keep in mind.

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Win Free Tickets to Content Marketing World 2012

social media viewpoints*UPDATE: Congratulations to the winners of our free ticket giveaway: Christy Rucker won the written entry and Rachael Seda won the Twitter contest.*

Want to win a free ticket to the largest content marketing event on the planet?

Our friends at the Content Marketing Institute have put together an amazing event taking place in Columbus, Ohio this year.  And they’ve agreed to let us give away two tickets to this special event.

First, what is this event?

Content Marketing World 2012 is the largest in-person conference dedicated to helping marketers and business owners master content marketing.  This year’s conference takes place September 4-6, 2012 at the Columbus Convention Center in Columbus, Ohio (just outside the Ohio State University campus).

Hundreds of businesses have already signed up, including Level 3, Google, SAS, IBM, Majestic Steel, Nationwide, Deloitte, UBM, Caterpillar, Cisco Systems, CME Group, University of Phoenix and many other leading small and large brands.

Over 70 (yes, that’s right… 70) of the world’s most respected content marketing and social media experts will share their strategies with you.

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5 Ways to Increase Your Facebook Fan Engagement

social media how toWant to increase your Facebook fan engagement?

Keep reading for some simple techniques to get your fans more involved.

Even if you’re active on your Facebook page’s wall by posting regular status updates, interacting with fans and answering questions, you’re still missing out if you aren’t using calls to action.

A call to action encourages or even incentivizes fans’ responses to your content, and it can be as basic as a simple status update.

Your fans will enjoy interacting with your Facebook page and your page will benefit the most with increased visibility, traffic and marketing opportunities.

Many Facebook page admins aren’t quite sure how to foster an active fanbase, so here are five effective ways to call your fans to action.

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Nominate Your Favorite Social Media Blog: 3rd Annual Top 10 Social Media Blog Contest

social media reviewsIt’s time to open up nominations for our 3rd annual Top 10 Social Media Blogs contest—the blogosphere’s biggest contest for social media blogs.

We’re looking for your nomination for the Top 10 Social Media Blogs. The winners will be promoted in our 120,000-reader newsletter and announced on Social Media Examiner.

How to Nominate

Please make a single nomination of your favorite social media blog by commenting below and including why you like the blog (only your first nomination counts). Be sure to include a link to the blog.

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Win the Small Biz Dream Contest: Make 2012 Your Best Year Ever!

social media viewpoints*UPDATE: Congratulations to P.J. Jonas of Goat Milk Stuff and Erica Conroy of Coupsmart, the grand-prize and second-prize winners in the Small Biz Dream Contest. All 10 winners won a free pass to Small Biz Success Summit. P.J. also won 3 hours of consulting from John Jantsch. The top winners also won a library of marketing books and John Jantsch’s Complete Small Business Marketing System. Go see the winning entries.*

Do you own a small business?

Would you like to win free private coaching from the world’s foremost small business expert?

A creative photo can get you there.

Social Media Examiner is hosting the “Small Biz Dream Contest.”

The grand prize includes private coaching from John Jantsch (author of Duct Tape Marketing) along with free tickets to Small Biz Success Summit 2012.

What is the contest?

It’s fun and simple. You simply take a photo and post it on our special Facebook page. We used Strutta to create a contest that complies with Facebook’s standards.

mike's 2012 dream

This is Mike Stelzner's dream in 2012 (and yes he drew the sign).

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Top 10 Small Business Facebook Pages: 2011 Winners!

social media viewpointsSmall businesses can stand out in a big way with Facebook. If you’re looking for some creative examples of Facebook pages from the small guys, look no further!

More than 1400 nominations came in from our contest.

Our panel of Facebook experts carefully reviewed the nominees and finalists, analyzing their landing pages, engagement, reader involvement and creative use of promotions (among other things).

None of these businesses have huge budgets, yet they have all achieved amazing success. The following are the winners of Social Media Examiner’s Top 10 Small Business Facebook Pages for 2011:

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Finalists: Top 10 Small Business Facebook Pages 2011

social media reviewsWe received over 1400 nominations for our Top 10 Small Business Facebook Page contest.

The list of 20 finalists is pretty impressive! Take a look for yourself below.

The Judges: Our judges include Mari Smith (co-author, Facebook Marketing: An Hour a Day), Dave Kerpen (author, Likeable Social Media) and Michael Stelzner (author, Launch).

The Finalists (in alphabetical order)

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Social Media Promotions and the Law: What You Need to Know

social media viewpointsAre you thinking of using social media contests?

Do you understand how the law could impact your activities?

Keep reading to learn more…

Why Legalities?

One of the best ways to grow your business is to give stuff away.

Whether your business is a small enterprise, a website or blog, or a large multinational company, hosting giveaways is sure to increase traffic, awareness and potential new readers or customers.

Sponsoring or hosting a giveaway comes with rules and regulations that many don’t know or understand.

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Nominate Your Favorite Small Business Facebook Page: Top 10 Contest

Social Media Examiner is accepting nominations for its “Top 10 Small Business Facebook Page” contest.

Have you got a favorite small business Facebook page? Keep reading to learn how you can nominate them.

The winners will be promoted in our 94,000-reader newsletter and announced here.

How to Nominate

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