Running contests on Pinterest is a great way to expose your brand to a large audience, attract new followers and engage with your existing follower base.
In this article, I’ll showcase nine businesses running successful Pinterest contests.
Why Pinterest Contests?
Here is why you should run a contest on Pinterest:
- Pinterest is the third most popular social network in the U.S. in terms of traffic.
- Pinterest has accumulated 14.9 million users as of July 2012.
- Pinterest is retaining and engaging users as much as 2-3 times more efficiently than Twitter was at a similar time in its history.
- Over 80% of pins are repins, demonstrating the tremendous “virality” at work in the Pinterest community.
- Pinterest accounted for 3.6% of referral traffic as of January 2012.
- Shoppers referred by Pinterest are 10% more likely to make a purchase than visitors who arrive from other social networks, including Facebook and Twitter.
Using Pinterest contests, your brand can engage with consumers in a personal and cost-effective way.
Do you have a favorite small business Facebook page? Keep reading to learn how you can nominate it.
The winners will be promoted in our 164,000-reader newsletter and announced here.
How to Nominate
Please make a single nomination by leaving a comment below and include why you like the page (only your first nomination counts).
Be sure to include a link to the Facebook page you’re nominating.
Previously I wrote How to Run a Successful Social Media Contest outlining some important foundational steps: be clear on your marketing objectives, know your audience, understand different promotion types and plan ahead!
If you’re looking to gain even more traction with social promotions, here are eight additional tips to enhance your next social media campaign.
Ensure Your Promotion Doesn’t Get You In Hot Water
It’s difficult to run a successful campaign if your promotion is blocked, removed or challenged in a court of law. So before we get to the fun part of marketing, there are a few logistical tips to keep in mind.
Want to win a free ticket to the largest content marketing event on the planet?
Our friends at the Content Marketing Institute have put together an amazing event taking place in Columbus, Ohio this year. And they’ve agreed to let us give away two tickets to this special event.
First, what is this event?
Content Marketing World 2012 is the largest in-person conference dedicated to helping marketers and business owners master content marketing. This year’s conference takes place September 4-6, 2012 at the Columbus Convention Center in Columbus, Ohio (just outside the Ohio State University campus).
Hundreds of businesses have already signed up, including Level 3, Google, SAS, IBM, Majestic Steel, Nationwide, Deloitte, UBM, Caterpillar, Cisco Systems, CME Group, University of Phoenix and many other leading small and large brands.
Want to increase your Facebook fan engagement?
Keep reading for some simple techniques to get your fans more involved.
Even if you’re active on your Facebook page’s wall by posting regular status updates, interacting with fans and answering questions, you’re still missing out if you aren’t using calls to action.
A call to action encourages or even incentivizes fans’ responses to your content, and it can be as basic as a simple status update.
Your fans will enjoy interacting with your Facebook page and your page will benefit the most with increased visibility, traffic and marketing opportunities.
We’re looking for your nomination for the Top 10 Social Media Blogs. The winners will be promoted in our 120,000-reader newsletter and announced on Social Media Examiner.
How to Nominate
*UPDATE: Congratulations to P.J. Jonas of Goat Milk Stuff and Erica Conroy of Coupsmart, the grand-prize and second-prize winners in the Small Biz Dream Contest. All 10 winners won a free pass to Small Biz Success Summit. P.J. also won 3 hours of consulting from John Jantsch. The top winners also won a library of marketing books and John Jantsch’s Complete Small Business Marketing System. Go see the winning entries.*
Do you own a small business?
Would you like to win free private coaching from the world’s foremost small business expert?
A creative photo can get you there.
Social Media Examiner is hosting the “Small Biz Dream Contest.”
The grand prize includes private coaching from John Jantsch (author of Duct Tape Marketing) along with free tickets to Small Biz Success Summit 2012.
What is the contest?
It’s fun and simple. You simply take a photo and post it on our special Facebook page. We used Strutta to create a contest that complies with Facebook’s standards.
More than 1400 nominations came in from our contest.
Our panel of Facebook experts carefully reviewed the nominees and finalists, analyzing their landing pages, engagement, reader involvement and creative use of promotions (among other things).
We received over 1400 nominations for our Top 10 Small Business Facebook Page contest.
The list of 20 finalists is pretty impressive! Take a look for yourself below.