What you might not know is that there’s a treasure trove of knowledge about your ideal audience hidden in the sea of followers and fans you’ve already attracted.
Here are four ways you can learn more about your audience by looking at their social media life.
#1: How Do They Describe Themselves?
Look at their bios on their social networks. How do they describe themselves? What are they passionate about? This may be obvious, but most of the users you’ll run into take this space very seriously, and the short (often < 200 character) bio is a precious piece of real estate.
Is it working for you?
If you said “no,” I wouldn’t be surprised.
But it doesn’t need to be that way.
Keep reading to discover why many blogs fail and what you can do to boost your traffic and brand.
What’s Wrong With Blogs?
This platform, if done properly, can generate tremendous traffic, leads and sales for your business that you otherwise would not have had.
Unfortunately though, most businesses do not blog well. Why? Because they refuse to think like a consumer.
They refuse to tell consumers the answers to the questions they most want answered. And it is because of this approach we so often hear the phrase, “Yeah, our company tried blogging, but it didn’t work for us.”
What can you do to cut through the noise and get people to notice what you have to say?
The answer is CONTENT—interesting and compelling information that helps solve your customers’ problems.
It’s interesting content that drives people to push that Share button or say to themselves, “Wow! This is a great article! I think I’ll subscribe.”
Here’s an analogy: If a big-time investor invited you to pitch your business idea to him, how much effort would you make to impress him?
I’m guessing that you wouldn’t dare show up without a compelling idea and a well-thought-out strategy. And yet most businesses do just that when it comes to social media marketing.
Do you have a pretty nice fan base, but you’re struggling to come up with ideas to engage them on a daily basis?
One proven approach is to help your fans.
Here are 3 techniques used by some of the most successful Facebook pages. Try them on your page to see how your fans respond!
#1: Become a resource
If you’re interested in learning how to capture audio, pictures and video with nothing but an iPhone, keep reading.
Multimedia Content With an iPhone?
This is what I’ve been doing with my TalkingWithTom project this year. I’ve been interviewing digital thought leaders and then sharing those video interviews once a week.
And I’m creating the ENTIRE BLOG using just an iPhone.
The best part of the deal is I’ve learned a lot about what an iPhone can and cannot do. Along the way, my iPhone has become one of my favorite blog content creation tools.
In fact, I’m now using it in ways I had never envisioned when I purchased it last year.