4 Ways to Discover More About Your Audience With Social Media

social media how toYour audience is the lifeblood of your business, and knowing who they are and what they want is a key to success.

What you might not know is that there’s a treasure trove of knowledge about your ideal audience hidden in the sea of followers and fans you’ve already attracted.

Here are four ways you can learn more about your audience by looking at their social media life.

#1: How Do They Describe Themselves?

Look at their bios on their social networks. How do they describe themselves? What are they passionate about? This may be obvious, but most of the users you’ll run into take this space very seriously, and the short (often < 200 character) bio is a precious piece of real estate.

By analyzing your followers’ bios, you can get a deeper look into the things that they value most highly about themselves.

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5 Creative Tips to Increase Blog Traffic and Boost Your Business

social media how toDoes your business have a blog?

Is it working for you?

If you said “no,” I wouldn’t be surprised.

But it doesn’t need to be that way.

Keep reading to discover why many blogs fail and what you can do to boost your traffic and brand.

What’s Wrong With Blogs?

This platform, if done properly, can generate tremendous traffic, leads and sales for your business that you otherwise would not have had.

Unfortunately though, most businesses do not blog well. Why? Because they refuse to think like a consumer.

They refuse to tell consumers the answers to the questions they most want answered. And it is because of this approach we so often hear the phrase, “Yeah, our company tried blogging, but it didn’t work for us.”

I own a swimming pool company, and when the economy crashed in 2008, it was our blog that really saved our business.

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How Content Turns Prospects Into Customers

social media book reviewsHow do you attract passionate customers?

What can you do to cut through the noise and get people to notice what you have to say?

The answer is CONTENT—interesting and compelling information that helps solve your customers’ problems.

Why Content?

It’s interesting content that drives people to push that Share button or say to themselves, “Wow! This is a great article! I think I’ll subscribe.”

Here’s an analogy: If a big-time investor invited you to pitch your business idea to him, how much effort would you make to impress him?

I’m guessing that you wouldn’t dare show up without a compelling idea and a well-thought-out strategy. And yet most businesses do just that when it comes to social media marketing.

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3 Ways to Boost Interaction With Your Facebook Fans

social media how toAre you looking for fresh ideas to engage your Facebook fans?

Do you have a pretty nice fan base, but you’re struggling to come up with ideas to engage them on a daily basis?

One proven approach is to help your fans.

Here are 3 techniques used by some of the most successful Facebook pages. Try them on your page to see how your fans respond!

#1: Become a resource

Despite the level of connection you think you have with your fans on Facebook, many still express pleasant surprise when you respond to them personally on the social network.

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5 Tips for Creating Video and Audio Content With Your iPhone

social media how toIf you could create and manage an entire video blog using nothing other than an iPhone, would you?

If you’re interested in learning how to capture audio, pictures and video with nothing but an iPhone, keep reading.

Multimedia Content With an iPhone?

This is what I’ve been doing with my TalkingWithTom project this year. I’ve been interviewing digital thought leaders and then sharing those video interviews once a week.

And I’m creating the ENTIRE BLOG using just an iPhone.

The best part of the deal is I’ve learned a lot about what an iPhone can and cannot do. Along the way, my iPhone has become one of my favorite blog content creation tools.

In fact, I’m now using it in ways I had never envisioned when I purchased it last year.

In this article I’ll share 5 tips and tricks that will help you use your iPhone for capturing audio, photographs and video.

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