How Content Marketing Builds Trusted Relationships


social media expert interviewIn this video I interview C.C. Chapman, co-author of Content Rules.

C.C. explains why content marketing is important for businesses and the role it plays in building trusted relationships. He also shares how businesses can create stories to connect with customers.

Be sure to check out the takeaways below after you watch the video.

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7 New Ways to Improve Your Google Rankings


social media how toWondering how to respond to Google’s recent algorithm changes (known as Panda)?

Keep reading to find out.

A bit of history

In an interview with Wired Magazine, Udi Manber, Google’s head of search, said that Google will make as many as 550 changes to its search algorithm this year. One of the bigger changes happened this past winter in what has been called the Panda or Farmer update.

According to a report by Sistrix.com, within days of the update, a number of very large websites saw their Google rankings take a drastic drop. Sites such as Ezinearticles.com and Suite101.com lost 90% or more of their visibility on Google.

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6 Ways to Grow Your Business With Content


social media expert interviewAre you wondering why your business needs content? When you produce high-quality content, it’s a gift to your audience that they appreciate.

If you think of your business as a rocket, content is the fuel that moves it forward. Be sure to watch this edition of Social Media Examiner TV where I’ll share 6 effective ways to grow your business with content and take it to the stratosphere.

Share your feedback and see the show notes below!

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11 Ways to Find New Content for Your Social Strategy


social media how toIs your business running out of content ideas?

Content is the fuel for your social media rocket ship and the foundation of any solid presence in the social sphere. Your content cannot be everything to everyone; however, you can be relevant and provide value to your target market.

Generating compelling content that people want to consume can increase your website traffic and help you attract and retain a dedicated following. In order to produce quality content, you’re going to need a good source of raw material to continually draw upon.

Here are 11 proven tactics to help you never run out of content:

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Do You Have Social Media Clout?


social media book reviewsWhen Content Science sends their quarterly e-newsletter to their mailing list, their email open rate is 50%.

“Well, of course,” I hear you saying. “Sending an e-newsletter to subscribers who have opted in would most certainly have a fairly high open rate.”

Exactly.

So why would you want to broadcast your online message to millions of people who couldn’t care less, and be happy with a 3% click-through rate? Why are you still marketing online the same way you marketed offline?

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How to Create Content That Engages Prospects and Customers


social media book reviewsWhen Rick Short, director of marketing communications for Indium Corporation, began thinking about his social media strategy, he started with keyword research.

He identified 73 of the most important keywords his prospective customers would search for. Then he created 73 different blogs that focused on each keyword and assigned a dozen employees to write those blogs.

The results amazed him. Once the blogs took off, customer contacts increased 600% in a single quarter. And everyone who contacted a blog author, commented on a blog post or downloaded a white paper opted in to the company’s customer database.

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How to Grow a Blog Community With Social Media


social media expert interviewIn this video I interview Darren Rowse, co-author of the best-selling book ProBlogger and founder of the popular blog ProBlogger. You’ll find out how blogging has changed and what you need to know to adapt to these changes.

Darren talks about how he uses social media to build stronger relationships with his blog audience and gives you tips to find which social media platforms work best for your blog.

Be sure to check out the takeaways below after you watch the video.

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26 Ways to Use Social Media for Lead Generation


social media how toIs your business looking for leads?

As enticing as the saying is, “If you build it, they will come,” we all know that just because we build a social media presence, people don’t magically start knocking down our door.

Instead, we need to encourage people to come to our social pages and once they’re there, we have to create enough value for them to hang around. And through these repeated exchanges, casual users can become regular visitors as well as valuable leads.

In previous posts, I’ve written A-Z guides to help create the absolute best presence on Twitter, Facebook, LinkedIn and blogs. Now let’s turn our attention to harnessing the power of those efforts for lead generation.

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The Art of Enchantment: How Guy Kawasaki Will Change Your Business


social media interviewsI recently interviewed Guy Kawasaki, co-founder of Alltop.com and the author of the bestselling book, The Art of the Start. His latest masterpiece is called Enchantment: The Art of Changing Hearts, Minds, and Actions.

In this interview we talk about what makes for great content, how he came up with the title of his latest book, what Enchantment means for business, why businesses need to embrace nobodies and how he promoted his book. (Be sure to listen to the MP3 of this interview below.)

Mike: Most of our readers are marketers and business owners. Can you explain what Alltop does for them and why they might find it useful?

Guy: One of the functions of marketers, PR people and social media people is they need to keep on top of things.

The vision of Alltop was that we should aggregate RSS feeds for people by topic and create essentially an online magazine rack so that you could go to one place and say, “Okay, these are all the social media blogs and websites aggregated in one place.” It’s the five most recent stories from each source, and we give you a preview of the first paragraph of each story so you can see if you really want to click through.

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