Content Curation: How to Easily Find Great Content to Share


Do you curate content for your blog and social media sites?

Want to discover how to find remarkable content to share?

To learn how to explore content curation, I interview Ian Cleary.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode I interview Ian Cleary, the founder of RazorSocial, a marketing tech blog focused on social media tools. His blog has been awarded a top 10 social media blog by Social Media Examiner in 2013 and 2014. Ian is also a very popular speaker.

Ian explores content curation, why it’s valuable and tools that make the discovery of new content easy.

You’ll discover what content curation is, why it’s important and how to find and share relevant content.

“podcast

Listen as Ian Cleary shares how to find great content to share.

Share your feedback, read the show notes and get the links mentioned in this episode below.

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Becoming a Media Company: How to Turn Your Business Into a Platform


Do you use content to capture the attention of consumers?

Are you wondering how to reach out to a larger audience?

To learn about how any business can become a media outlet, I interview Michael Brito for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Michael Brito, author of Smart Business, Social Business and his latest book, Your Brand: The Next Media Company.

Michael shares the reasons why your business should become a media outlet.

You’ll learn the five characteristics behind a successful media company and how to get started.

Share your feedback, read the show notes and get the links mentioned in this episode below!

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Growing With Content: How to Start a Respectable Platform Others Will Love


Do you want to build a respectable platform?

Are you wondering how to use content to grow your business?

To learn more about how to start a platform that others will love, this episode of the Social Media Marketing podcast gives you insight into the subject.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, you’ll learn 5 tips to help you grow your business with content and the story behind Social Media Examiner’s success.

Share your feedback, read the show notes and get the links mentioned in this episode below!

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You can also subscribe via iTunes, RSS, Stitcher or Blackberry.

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Content Marketing: How to Attract People With Content


Do you use content marketing for your business?

Are you wondering how to attract customers with your content?

To learn about the power of content marketing, I interview Joe Pulizzi for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael StelznerThe Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Joe Pulizzi, founder of the Content Marketing Institute, the Content Marketing World conference and author of the new book, Epic Content Marketing.

Joe shares why a content marketing strategy is important for your business.

You’ll learn how content marketing works and what you need to do to get started.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher or Blackberry.

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How to Setup a Social Media Business Strategy


social media how toDoes your business have a social media strategy?

According to research conducted by Constant Contact, over 50% of small businesses need help with social media.

While many businesses have a social media presence, many are not engaging on those platforms and thus not meeting their goals.

With planning, your small business can use social media effectively.

Here are seven steps to a social media strategy for your business.

#1: Determine Your Business Objectives for Social Media

How do you want to use social media to help your business? What goals do you want to achieve?

Make your goals as concrete, measurable and achievable as possible. For example, if you currently get five new leads a month, setting a goal to get 100 new leads in the next 12 months is more realistic than setting a goal to get 5,000 new leads.

goals

Define clear goals for your social media marketing. Image source: iStockPhoto.

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26 Tips to Create a Strong Social Media Content Strategy


social media how toAre you looking for ways to strengthen the impact of the content you create?

It isn’t always easy to generate the buzz you’re looking for.

Knowing what to publish, when and where can greatly increase the visibility and reach of your content.

In this article, you will find 26 topics, an A-Z guide, with key points that will help you create a social media content strategy that resonates with your audience.

#1: Align Content Development With Social Media Metrics and Goals

Understand the goals of your company’s social media content delivery to help you develop a more attainable strategy.

Jayson DeMers suggests, “First you need to know what to measure. The end goals dictate the measurement metric.”

He offers metrics for four social media goals:

  • If you’re looking to generate traffic, your metric should be: unique visitors from social websites where you’ve run your social media campaigns.
  • If you’re looking to create a following, your metric should be: subscribers, followers on your social channels (Facebook, Twitter, etc.).
  • If you’re looking to generate interaction, your metric should be: quantity and type of commentary (Facebook comments, Twitter replies/mentions).
  • If you’re looking to generate revenue (which is the ultimate purpose), your metric should be: the precise dollar value of every lead a social post generates.

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Small Business Social: How to Build Relationships


Do you use social media to attract and engage customers?

Are you wondering how you can use social media to market your business and drive sales?

To learn how you can develop relationships with social media and content, I interview Jeff Korhan for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Jeff Korhan, author of Built-In Social: Essential Social Marketing Practices for Every Small Business. He also trains and coaches small businesses on social media marketing at Jeff Korhan.com.

Jeff shares his knowledge of and experience with social marketing from running his own small business, and how you can implement it into your business.

You’ll learn about the ‘Social Marketing Process’ and the importance of collaboration and cooperation.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher or Blackberry.

34 comments

 
 

Blogging: A Business Model for Growth


Do you blog for business?

Are you wondering how the blogging can help your business?

To learn how a blog can be the center of your entire marketing program and explode your business’s growth, I interview Joe Pulizzi for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Joe Pulizzi, founder of the Content Marketing Institute and co-author of Get Content, Get Customers and Managing Content Marketing.

Joe shares his blogging story and how sharing free content grew his business. You’ll learn how blogs can grow your email list, why multi-author blogs may be worth exploration and how to widen your professional network.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now


You can also subscribe via  iTunes, RSS, Stitcher or Blackberry.

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Blogging for Business: How Content Can Improve Your Sales


Are you wondering how a blog can help your business?

Are you trying to figure out how content can improve your sales?

To learn more about the connection of blogging and content marketing, I interview Marcus Sheridan for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Marcus Sheridan, founder of The Sales Lion and author of the ebook Inbound and Content Marketing Made Easy.

Marcus shares insights into the struggles marketers have to get results from business blogging. You’ll learn what to focus your efforts on and a few simple tactics that will work.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher or Blackberry.

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