How Researching Competitors Can Improve Your Blog Content

social media how to

Do you need ideas for blog topics?

Do you know what content performs best for your competitors?

When you know what content works for your competitors, you can use those topics to brainstorm ideas for your own blog articles.

In this article I’ll share five ways to research your competitors’ content and tools to help you do that.

#1: Identify the Most Shared Content

You and your competitors are trying to attract the same audience. If people are sharing content from competitors’ sites, there’s a good chance they’ll share similar content from your site as well. That’s why it’s important to research what content competitors are publishing and where they’re finding the most engagement.

competitor content research

Find out how to improve your content by researching your competitors’ content.

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14 Tools to Streamline Your Social Media Marketing

social media tools Do you want to manage social media more efficiently?

Do you have the right tools?

To streamline your approach, you’ll need resources that work well with your business.

In this article I’ll share the best tools to manage and optimize your social media marketing.

14 social media tools

Find 14 tools to streamline your social media marketing.

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How to Maximize Your LinkedIn Publishing Exposure

social media how toHave you tried LinkedIn’s publishing feature?

Do you want more people to see your business articles?

LinkedIn publishing gives you the opportunity to reach members of the biggest professional audience in the social sphere.

In this article I’ll share five tips for optimizing your content for LinkedIn publishing.

#1: Know How Channels Work

LinkedIn channels are basically categories that users can follow to see articles related to the topics they’re most interested in. Many channels have a huge number of followers (e.g., the Customer Experience channel has over 1 million followers).

5 linkedin publisher tips

Find out how to optimize content for LinkedIn Publishing.

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5 Tools to Help You Discover Great Content to Share With Your Fans

social media toolsDo you need more engaging social media content?

Are you looking for ways to discover great content to share with your fans?

What if there were great tools that surfaced popular content you could share?

In this article I share five tools to help you discover great content and brainstorm new ideas.

#1: Search Popular Shared Content

When you visit BuzzSumo for the first time, you’ll probably wonder why no one thought of this tool sooner. It is so helpful!

5 content discovery tools

Discover great content with these 5 tools.

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11 Ways to Improve Your Blog Posts With Interviews

social media how toIf you’re reading this, you likely understand the importance of good content. You know the formula: valuable content = influence = social reach = traffic = more reach… and so on. But do you know the secret to great content?

As marketers, we often look for the next big tool to differentiate ourselves. But did you know the most powerful content-creative tool was invented long before social media? It doesn’t involve keeping a Kodak Zi8 in your pocket, either. And you don’t need a fancy new Twitter strategy or some snazzy FBML.

The most powerful content tool is also the oldest. It’s the tool that brought us some of the most compelling moments in history—from fallen leaders to pop-culture confessions. It’s the tool that made Oprah arguably one of the most powerful brands on the planet. And the same one that Barbara Walters used to reach the most influential people of our time.

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