3 Ways to Create Highly Valuable Blog Content

social media how toDo you struggle coming up with content ideas for your blog?

Or maybe you create plenty of blog posts, but they get few views and even less engagement?

If you find that creating engaging content is challenging, keep reading.

This article will identify some of the best tips, tools and tactics for creating blog content that helps grow your business.

#1: Be the resource your customers really need

What’s your ideal customer’s biggest problem? Your blog is not about your business, it’s about your customers.

If you want to attract and engage your prospects and lead them down the sales funnel, you need to focus on them and their problems.

The more you create content that helps your prospects succeed, the more engaged they’ll become with your blog.

So how do you know what your audience is struggling with?

Ask.

If you’ve been in business for a while, chances are you already know a lot of what your customers are struggling with.

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How Content Can Help You Build a Loyal Following

Are you trying to build an engaged loyal following that loves you and your business?

Have you tried to use video, podcasting or social media to build engagement?

I explore these questions with Pat Flynn for our new Social Media Marketing podcast.

More About This New Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a brand-new show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode, I interview Pat Flynn, founder of Smart Passive Income.

Pat shares insights into his tactics and strategies and how social media content contributes to the success of his business.

You’ll learn how to create content to publish on different social media platforms to connect to a large audience. And you’ll discover the techniques to use to build a loyal fan base.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher or Blackberry.

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Does Your Klout Score Determine Your Value?

social media book reviewsWhat makes Adele a better singer than Rebecca Black?

Is it her magical vocals or her higher Klout score?

And if Seth Godin (Klout score: 0) chooses not to interact on Twitter, does that mean he’s less influential than Uncle Pete, whose Klout score is 35?

These are some of the tricky questions that are being asked since the emergence of new systems that attempt to measure people’s online influence through social scoring.”

But the question is this: How exactly is “influence” measured? And how do those who make such personal yet inflammatory verdicts decide the scores?

seth godin twitter

Twitter would look very different if Seth Godin were on it.

You Have Become a Number

If you have a social media account, your value as an influencer is already being calculated based on how often you tweet, connect, share and comment.

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26 Tips for Managing a Social Media Community

social media how toDo you wonder how to go about exercising good social etiquette and managing your social networking communities, all at the same time?

Social media community management has expanded into a growing field and there’s a lot to think about.

In this post, I’ll cover 26 tips, an A-Z guide, on ways to manage your companys presence.

#1: Answer Questions

With more and more of your customers participating on social networking platforms, businesses need to be doing much more than posting their own updates. Companies must also be willing to answer questions.

A recent survey organized by InSites Consulting found that eight out of ten American companies answer client questions and complaints via social media. The survey shows that US companies are very successful in answering questions via social media: “83 percent of companies indicate they always deal with questions or complaints sent to them via social media. Still, only 54 percent of the companies in this survey also talk to and actively participate in online conversations with consumers.”

What about your business? Are you answering or avoiding questions?

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How to Build a Platform and Get Noticed in a Noisy World

social media expert interviewIn this video I interview Michael Hyatt, chairman of Thomas Nelson Publishers and author of the hot new book called Platform: Get Noticed in a Noisy World.

Michael shares how to grow your own platform. You’ll also discover insights behind his success and how to accelerate your business growth.

Be sure to check out the takeaways below after you watch the video.

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