Ask any business owner or marketer which they’d prefer and the obvious answer would be the latter.
The fact is, all the business blogging in the world doesn’t help a bit if it’s not increasing sales. Make no mistake—a business is a business and it needs to make money.
In this article I’ll discuss 4 ways companies can create blog content to bring in more sales. Adapt the principles here to your industry or niche to get more business with your company’s blog.
#1: Teach With Story and Sell With Subtleness
Social sharing is critical.
But how can you make your content as shareable as possible?
Follow this process, and consider the following 7 tips.
#1: Identify Your Most Popular Posts and Keywords
Take stock of your current content. What topics are already popular with your audience?
Look at your top content and keywords in Google Analytics. If you’re using a social sharing plugin like Shareaholic or Digg Digg, you may be able to get some free analytics on your most popular content that can help you learn what your audience wants.
If your business is NOT there among the solutions when your customers are looking, you’re lost.
And so you must publish, you must tell stories and you must become interesting to your customers so that they find, like and trust you.
In his book, Accelerate! Move Your Business Forward Through the Convergence of Search, Social & Content Marketing, Arnie Kuenn puts it simply:
“Web users are consumers of content and you need to deliver compelling content that will engage them, and keep them coming back for more.”
This book is about successful digital publishing and consistent content quality. The author explains that if you do it right and strive for quality, you’ll produce content that:
- Attracts links.
- Compels people to share it on social media.
- Meets the real needs of your customers.
Have you created a Google+ page for your business? In this article I’ll show you what three top pages are doing.
Still in its infancy, Google+ has become a very hot topic.
Amid concern that this “new kid on the block” couldn’t compete in a social media landscape owned by Facebook, some have opted to dismiss the platform entirely.
While Google+ and Google+ business pages are still in the early stages, there is growing evidence that they’re here to stay.
If you struggle to attract a steady stream of quality readers to your blog, you’re not alone. The good news is that your blog isn’t a lost cause.
There are many smart strategies you can use to create compelling, bite-sized content your readers will devour—and share like crazy.
C.C. explains why content marketing is important for businesses and the role it plays in building trusted relationships. He also shares how businesses can create stories to connect with customers.
Be sure to check out the takeaways below after you watch the video.
What if you could understand why your audience shares some information and not other? That would make your content stand out from the competition.
The Science of Sharing
30 billion pieces of content are shared on Facebook each month, including blog posts, links, news stories and photo albums.
HubSpot’s Dan Zarrella has found that three things must happen to get your content shared.
First, people must be exposed to your content (be a fan on Facebook or follow you on Twitter). Second, they must be aware of your content (meaning they actually see it). Finally, they must be motivated by something in your content to share it.
Many articles have been written on how to increase your audience size and make people aware of your content, including these by Mari Smith and Denise Wakeman. This article will focus on the motivations for sharing.
Imagine your online community is a group of hungry people who walk up to a table where you have a spread of finger foods and appetizers. That’s your online content.
By watching which items disappear quickly, you learn what your audience truly wants. That’s the content that satisfies their hunger. And that’s what you need to give them.
In this article I’ll show you 8 ways to discover what topics satisfy the hunger in your online community.
#1: Ask your community
Most businesses assume that they know what their online community wants to hear from them. There’s nothing like doing a reality check by asking your community directly. What you learn might surprise you.
“Well, of course,” I hear you saying. “Sending an e-newsletter to subscribers who have opted in would most certainly have a fairly high open rate.”
So why would you want to broadcast your online message to millions of people who couldn’t care less, and be happy with a 3% click-through rate? Why are you still marketing online the same way you marketed offline?