How Content Marketing Builds Trusted Relationships

social media expert interviewIn this video I interview C.C. Chapman, co-author of Content Rules.

C.C. explains why content marketing is important for businesses and the role it plays in building trusted relationships. He also shares how businesses can create stories to connect with customers.

Be sure to check out the takeaways below after you watch the video.

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9 Reasons Why Your Content Is Not Shared on Social Networks: New Research

social media researchDo you wonder how to get your content seen amidst a sea of information?

What if you could understand why your audience shares some information and not other? That would make your content stand out from the competition.

The Science of Sharing

30 billion pieces of content are shared on Facebook each month, including blog posts, links, news stories and photo albums.

HubSpot’s Dan Zarrella has found that three things must happen to get your content shared.

First, people must be exposed to your content (be a fan on Facebook or follow you on Twitter). Second, they must be aware of your content (meaning they actually see it). Finally, they must be motivated by something in your content to share it.

Many articles have been written on how to increase your audience size and make people aware of your content, including these by Mari Smith and Denise Wakeman. This article will focus on the motivations for sharing.

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8 Ways to Discover Content Ideas From Your Readers

social media how toAre you looking for creative ways to discover what your readers’ interests are?

Imagine your online community is a group of hungry people who walk up to a table where you have a spread of finger foods and appetizers. That’s your online content.

By watching which items disappear quickly, you learn what your audience truly wants. That’s the content that satisfies their hunger. And that’s what you need to give them.

In this article I’ll show you 8 ways to discover what topics satisfy the hunger in your online community.

#1: Ask your community

Most businesses assume that they know what their online community wants to hear from them. There’s nothing like doing a reality check by asking your community directly. What you learn might surprise you.

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Do You Have Social Media Clout?

social media book reviewsWhen Content Science sends their quarterly e-newsletter to their mailing list, their email open rate is 50%.

“Well, of course,” I hear you saying. “Sending an e-newsletter to subscribers who have opted in would most certainly have a fairly high open rate.”

Exactly.

So why would you want to broadcast your online message to millions of people who couldn’t care less, and be happy with a 3% click-through rate? Why are you still marketing online the same way you marketed offline?

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How to Develop a Social Media Content Strategy

social media how toDo you have a social media strategy? Does it involve content? Should it?

The other day I drove past a local convenience store that makes most of its profit from beer, Slush Puppies and beef jerky (not that there’s anything wrong with that). A big sign out front asked passers-by to Like them on Facebook.

“It’s official,” I thought. “Now every business in America has a Facebook page.”

Unfortunately, few businesses actually have a strategy for their Facebook page, or for the rest of their social media activity. They tweet, blog and set up a Facebook business page out of fear of being left behind, rather than as a way to engage their audience.

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26 Tips for Enhancing Your Facebook Page

social media how toAre you looking for fresh ideas to enhance your Facebook efforts? Do you ever have days when you’re not sure what to post on your Facebook page?

This can be a real problem if you’ve made Facebook updates an integral part of your communications strategy.

These are the times when having a ready-and-waiting list of Facebook ideas will come in handy. In this post I’ll show you 26 practical ways to use good content for your Facebook pages, everything from A to Z.

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5 Ways to Effectively Manage Your Online Reputation

social media how toAre you a Sketchy Sam or a Likeable Laura? When it comes down to doing business with someone, there’s no doubt that reputation is a major factor in making a decision.

After all, would YOU do business (knowingly) with a sketchy person?

But with the rise of social media comes new challenges for businesses of all shapes and sizes, especially when it comes to reputation: Who knows you and what do they know you for?

Are you helpful? Are you a great person to do business with? Are you a trusted resource or a product pusher?

More importantly, in the transparent business world we now live in, are you AWARE of your reputation… and are you doing something about it?

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Social Media and Reality TV: How Mark Burnett is Leading the Way

social media expert interviewIn this video I interview both Mark Burnett, executive producer of successful reality shows such as Survivor and The Apprentice, along with Brian Reich, social media strategist at TLC.

Listen to Mark and Brian to find out how they use social media to get more viewers and create better viewer experiences for their reality TV shows.

While Mark shares how he came to create Sarah Palin’s Alaska show, Brian provides the content and social media strategies TLC uses to appeal to different audiences.

Once you’ve watched the video, be sure to check out the take-aways below.

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How Content and Social Media Equal Marketing Success

social media expert interviewIn this video I interview Joe Pulizzi, author of Get Content, Get Customers.  Joe is an expert in the world of content.

Listen to Joe explain why you must have a content marketing strategy before you have a social media strategy. Joe connects the dots between content and social media.  Be sure to check out the takeaways below.


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