How to Develop a Social Media Content Strategy
Do you have a social media strategy? Does it involve content? Should it?
The other day I drove past a local convenience store that makes most of its profit from beer, Slush Puppies and beef jerky (not that there’s anything wrong with that). A big sign out front asked passers-by to Like them on Facebook.
“It’s official,” I thought. “Now every business in America has a Facebook page.”
Unfortunately, few businesses actually have a strategy for their Facebook page, or for the rest of their social media activity. They tweet, blog and set up a Facebook business page out of fear of being left behind, rather than as a way to engage their audience. 
26 Tips for Enhancing Your Facebook Page
Are you looking for fresh ideas to enhance your Facebook efforts? Do you ever have days when you’re not sure what to post on your Facebook page?
This can be a real problem if you’ve made Facebook updates an integral part of your communications strategy.
These are the times when having a ready-and-waiting list of Facebook ideas will come in handy. In this post I’ll show you 26 practical ways to use good content for your Facebook pages, everything from A to Z.
5 Ways to Effectively Manage Your Online Reputation
Are you a Sketchy Sam or a Likeable Laura? When it comes down to doing business with someone, there’s no doubt that reputation is a major factor in making a decision.
After all, would YOU do business (knowingly) with a sketchy person?
But with the rise of social media comes new challenges for businesses of all shapes and sizes, especially when it comes to reputation: Who knows you and what do they know you for?
Are you helpful? Are you a great person to do business with? Are you a trusted resource or a product pusher?
More importantly, in the transparent business world we now live in, are you AWARE of your reputation… and are you doing something about it?
Social Media and Reality TV: How Mark Burnett is Leading the Way
In this video I interview both Mark Burnett, executive producer of successful reality shows such as Survivor and The Apprentice, along with Brian Reich, social media strategist at TLC.
Listen to Mark and Brian to find out how they use social media to get more viewers and create better viewer experiences for their reality TV shows.
While Mark shares how he came to create Sarah Palin’s Alaska show, Brian provides the content and social media strategies TLC uses to appeal to different audiences.
Once you’ve watched the video, be sure to check out the take-aways below.
How Content and Social Media Equal Marketing Success
In this video I interview Joe Pulizzi, author of Get Content, Get Customers. Joe is an expert in the world of content.
Listen to Joe explain why you must have a content marketing strategy before you have a social media strategy. Joe connects the dots between content and social media. Be sure to check out the takeaways below.
Facebook 101 for Business: Your Complete Guide
Not using Facebook for business yet? Wondering where to start? Already on Facebook, but not sure if you’ve done everything right? Well look no further. Bookmark this article. It will be your comprehensive guide to using Facebook.
By the way, you’re not alone. There are still many business owners and marketers who don’t quite know where to start—they struggle to gain momentum and achieve measurable results from their efforts.
This post is designed to help you understand what Facebook can do for your business and lead you through a step-by-step process for getting started on building a compelling presence and optimizing your Facebook marketing.
5 Easy Steps to a Winning Social Media Plan
So you’ve set up your social media empire using Twitter, Facebook, LinkedIn, and you’re blogging too.
But how do you make it all work together? You want to reach potential clients and establish your authority online, but what’s your plan?
This article delivers five foolproof steps to get you on your way to finding, formulating and distributing content that will get you noticed. Content could include your own blog posts or links to others people’s work posted on your social networks.
#1: Find Your Target Audience.
The first step in social media planning is largely the first step in identifying your brand—determine who you are and who your customers are.
What unique aspect of your product or service attracts your target population?
