Social Media and Reality TV: How Mark Burnett is Leading the Way
In this video I interview both Mark Burnett, executive producer of successful reality shows such as Survivor and The Apprentice, along with Brian Reich, social media strategist at TLC.
Listen to Mark and Brian to find out how they use social media to get more viewers and create better viewer experiences for their reality TV shows.
While Mark shares how he came to create Sarah Palin’s Alaska show, Brian provides the content and social media strategies TLC uses to appeal to different audiences.
Once you’ve watched the video, be sure to check out the take-aways below.
How Content and Social Media Equal Marketing Success
In this video I interview Joe Pulizzi, author of Get Content, Get Customers. Joe is an expert in the world of content.
Listen to Joe explain why you must have a content marketing strategy before you have a social media strategy. Joe connects the dots between content and social media. Be sure to check out the takeaways below.
Facebook 101 for Business: Your Complete Guide
Not using Facebook for business yet? Wondering where to start? Already on Facebook, but not sure if you’ve done everything right? Well look no further. Bookmark this article. It will be your comprehensive guide to using Facebook.
By the way, you’re not alone. There are still many business owners and marketers who don’t quite know where to start—they struggle to gain momentum and achieve measurable results from their efforts.
This post is designed to help you understand what Facebook can do for your business and lead you through a step-by-step process for getting started on building a compelling presence and optimizing your Facebook marketing.
5 Easy Steps to a Winning Social Media Plan
So you’ve set up your social media empire using Twitter, Facebook, LinkedIn, and you’re blogging too.
But how do you make it all work together? You want to reach potential clients and establish your authority online, but what’s your plan?
This article delivers five foolproof steps to get you on your way to finding, formulating and distributing content that will get you noticed. Content could include your own blog posts or links to others people’s work posted on your social networks.
#1: Find Your Target Audience.
The first step in social media planning is largely the first step in identifying your brand—determine who you are and who your customers are.
What unique aspect of your product or service attracts your target population?
7 Ways to Use Psychological Influence With Social Media Content
One of the hallmarks of social media is content: creating it, sharing it and engaging with it.
The best content in social media inspires, informs, educates or entertains (and if you’re really lucky, it does all four!). But how do you create content that goes viral?
What follows are seven strategies you can employ to help your content succeed.
The idea for this post came from Jay Baer’s excellent article on creating reusable social media content, which defined how companies can generate more value by repurposing existing content.
How to Create a Facebook Fan Page Editorial Guide
Facebook Fan Pages are popping up in record numbers. Now businesses have another space to connect with their clients or customers and a great opportunity to add value.
However, one thing I hear repeatedly is that Fan Page owners are frustrated with their lack of fans and low engagement levels. They work hard to create the page, add the bells and whistles, but no-one comes.
One reason for this is a lack of purpose and planning. The words purpose and planning might not get you all that excited. However, the payoff is big and worth the time. Once you put a plan of action in place (in the form of an editorial guide), the rest starts to fall into place. The result: growing fans and increasing engagement will not feel like work, but actually be an enjoyable experience. Imagine that!
