Are you using the new LinkedIn publishing platform?
Publishing content on LinkedIn Publisher can give your content and your reputation a boost.
In this article I’ll share the best practices for publishing your posts to LinkedIn for more visibility.
Why Use Publisher?
Posting articles to LinkedIn with Publisher makes the content searchable by keyword in LinkedIn’s post search box.
Is your content flexible enough to engage fans in real time?
Your audience is never more primed to share content than when they’re “in the moment” at an event, on location or while experiencing your brand.
In this article I’ll show you four ways you can use visual content to motivate real-time interaction.
Why Real-Time Interaction
If you want fans to take an action (e.g., share an image, post a picture or enter a contest), you need to tap into the moments when they’re most likely to do it. And those moments are usually during an event, not after.
Are you reaching the right people at the right time?
Before customers buy your product or service, they go through a process of discovery, learning and understanding.
Customizing your social tactics based on the buying stage increases sales.
In this article you’ll discover tactics that engage customers at each buying stage and move them toward the final sale.
Why Segment for Each Buying Stage
Tailoring your marketing tactics to a lead’s specific buying lifecycle stage ensures you’re making the biggest impact, shortening the sales cycle and increasing your overall top-to-bottom conversion rates.
Do you know what to include?
Goals and objectives guide your social media strategy to help you successfully connect with your customers.
In this article I’ll share what you need to include in your social media marketing strategy so it works from day one.
#1: Identify Business Goals
Every piece of your social media strategy serves the goals you set. You simply can’t move forward without knowing what you’re working toward.
Look closely at your company’s overall needs and decide how you want to use social media to contribute to reaching them.
You’ll undoubtedly come up with several personalized goals, but there are a few that all companies should include in their strategy—increasing brand awareness, retaining customers and reducing marketing costs are relevant to everyone.
Are you connecting with your fans through visual content?
Pictures and video can inspire and amaze your audience in a way text just can’t.
In this article you’ll find five ways you can use images and video to connect with and add value for your audience.
Your Audience Craves Visual Content
Our brains love images. Did you know we process visuals 60,000 times faster than text? That’s an important fact to keep in mind as you develop your social media marketing tactics.
If you have an important message you need to convey or just want to stand out from the crowd, visual content (whether it’s a picture or a video) is the way to go.
Want more traffic to your website?
What if you could double the click-through rates of your social media updates?
In this article you’ll discover four steps for crafting a great call to action that improves click-throughs.
Why Driving Traffic Matters
Your website is the hub of your online marketing efforts. It’s where your audience can find the answers to their questions and where you deepen relationships with readers, offer value to visitors, and yes, maybe even encourage email signups and purchases.
In an ideal world, you’d be funneling all of your social fans and followers to your website so you could do just that.
Are you wondering if the new LinkedIn publishing platform can help your business?
To learn about the LinkedIn publishing platform and why you may want to consider it, I interview Stephanie Sammons for this episode of the Social Media Marketing podcast.
More About This Show
The Social Media Marketing podcast is a show from Social Media Examiner.
It’s designed to help busy marketers and business owners discover what works with social media marketing.
The show format is on-demand talk radio (also known as podcasting).
In this episode, I interview Stephanie Sammons, who is a LinkedIn marketing expert and CEO of Wired Advisor, a digital marketing platform that helps financial advisors create and publish content. She blogs at Build Online Influence.
Stephanie shares how marketers can make the most out of the LinkedIn publishing platform.
You’ll discover what type of content works best, when to schedule posts and how you can use the platform to grow a following.
Share your feedback, read the show notes and get the links mentioned in this episode below!
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Do you want to know what the blogging pros are doing today?
Keeping up with the latest social media changes is not always easy, and your blogging tactics may need to be refreshed.
We asked 39 blogging pros to share the best blogging tips and tactics worth doing today.
Here’s what they have to say.
#1: Turn Google Hangouts On Air Into Mini-Courses in a Blog
Since I launched PlusYourBusiness, I’ve focused on one main tactic: include as rich a multimedia experience on the blog posts as I can, while remaining useful.
One of the best ways I’ve found to do this is to take an interview and structure it into a mini-course.
So, this is what I do regularly:
Run a Google Hangout On Air. For example, an interview with someone in social media or social SEO.
Do you wonder how Twitter can help your business?
By being an active part of the Twitter community and sharing the right mix of content, you can reach a larger audience, generate more leads and become the go-to source when customers are ready to buy.
In this article I’ll show you how nine small businesses use Twitter to cater to their audiences, find prospects and expand brand recognition.
Why Twitter for Small Businesses?
Twitter has evolved a lot since 2007. It used to be about conversations, but these days some would say it’s just another way to push out marketing messages and links without true engagement with customers.