How Content Marketing Builds Trusted Relationships
In this video I interview C.C. Chapman, co-author of Content Rules.
C.C. explains why content marketing is important for businesses and the role it plays in building trusted relationships. He also shares how businesses can create stories to connect with customers.
Be sure to check out the takeaways below after you watch the video.
How to Create Content That Engages Prospects and Customers
When Rick Short, director of marketing communications for Indium Corporation, began thinking about his social media strategy, he started with keyword research.
He identified 73 of the most important keywords his prospective customers would search for. Then he created 73 different blogs that focused on each keyword and assigned a dozen employees to write those blogs.
The results amazed him. Once the blogs took off, customer contacts increased 600% in a single quarter. And everyone who contacted a blog author, commented on a blog post or downloaded a white paper opted in to the company’s customer database.
