Wondering how to connect the dots between content and customers?
In this article you’ll find important best practices, backed by research, to help improve your social media marketing.
Brand new research from Content Marketing Institute and MarketingProfs shows that while there are universal challenges in content marketing such as measuring ROI and producing engaging content, there are certain best practices that mitigate these problems.
Here’s our take on the research.
#1: Have a Documented Strategy
Fifty-four percent of the most effective B2B marketers have a documented content strategy and most of them follow it “very closely.” Furthermore, 60% of those with a written strategy consider their organization to be effective in content marketing, compared to 32% with only a verbal strategy.
One of the biggest differences between effective content marketers and those who fail is a documented strategy.
Are you looking for new ways to improve engagement with your audience?
Do you want to know the most effective, yet rarely used social tactics?
In this article I’ll share research findings that reveal three widely underused tactics you can use to build a long-term interested audience.
#1: Provide Customer Service on Facebook
A lot of brands default to Twitter for social customer care. While there’s nothing wrong with that, it’s important to remember that Facebook offers plenty of customer service options you can leverage as well.
Have you used Facebook to find content that’s most appealing to your readers?
You can write shareable blog posts by taking the time to understand what your audience really wants from you.
In this article you’ll discover four ways to find the ideas your fans want to discuss and share.
Why Shareable Blog Content Matters
If people aren’t compelled to share your blog content, it’s just not going to happen–Like buttons alone won’t cut it. Your content has to be remarkable enough to encourage sharing.
So you’ve set up your social media empire using Twitter, Facebook, LinkedIn, and you’re blogging too.
But how do you make it all work together? You want to reach potential clients and establish your authority online, but what’s your plan?
This article delivers five foolproof steps to get you on your way to finding, formulating and distributing content that will get you noticed. Content could include your own blog posts or links to others people’s work posted on your social networks.
#1: Find Your Target Audience.
The first step in social media planning is largely the first step in identifying your brand—determine who you are and who your customers are.