How Social Content Attracts and Engages More Customers
When you think of content optimization, what’s the first thing that comes to mind?
Do you think of keywords, links and search engines?
Or do you focus on useful content, interesting articles, engaged audiences and happy customers?
If you’re in the second camp, you’re clearly familiar with “the big picture” of optimization. But if you’re in the first camp, then stick around—sounds like you need a new perspective!
The most important thing we learned from the Google Panda updates in 2011 is that search engines are really serious about improving search quality and user experience.
Since then, the priority for site owners has been to create original, interesting and sharable content that attracts links from other sites.
Lee Odden has written his first book titled, Optimize: How to Engage More Customers by Integrating SEO, Social Media and Content Marketing. In the book, he takes a holistic approach to content and search optimization and proposes that companies should consider all of the digital assets, data and content they have to work with in order to make both customers and search engines happy.
Here’s what you need to know about the book. 
7 Ways to Increase Your Blog Visibility With Social Sharing
Are you looking to drive more traffic to your blog content?
Social sharing is critical.
But how can you make your content as shareable as possible?
Follow this process, and consider the following 7 tips.
#1: Identify Your Most Popular Posts and Keywords
Take stock of your current content. What topics are already popular with your audience?
Look at your top content and keywords in Google Analytics. If you’re using a social sharing plugin like Shareaholic or Digg Digg, you may be able to get some free analytics on your most popular content that can help you learn what your audience wants.
Examine what isn’t getting shared and start to think about how you can replicate the success of the proven winners.
How Search, Social Media and Content Accelerate Your Business
Your customers get 99% of their information from search engines, social media referrals, online news sites and targeted content.
If your business is NOT there among the solutions when your customers are looking, you’re lost.
And even if they do find you some other way, you will still lose if you don’t have compelling content to keep them engaged with your brand.
And so you must publish, you must tell stories and you must become interesting to your customers so that they find, like and trust you.
In his book, Accelerate! Move Your Business Forward Through the Convergence of Search, Social & Content Marketing, Arnie Kuenn puts it simply:
“Web users are consumers of content and you need to deliver compelling content that will engage them, and keep them coming back for more.”
This book is about successful digital publishing and consistent content quality. The author explains that if you do it right and strive for quality, you’ll produce content that:
- Attracts links.
- Compels people to share it on social media.
- Meets the real needs of your customers.
7 Creative Social Media Marketing Mini Case Studies
Are you looking for some creative social media marketing ideas from businesses?
Look no further.
This article highlights seven mini case studies of businesses that have stood out by implementing innovative social media marketing practices.
You’ll find inspiration for your social media marketing efforts here.
So let’s dive in!
#1: Sharpie
Sharpie is the permanent marker company. Through social media and other marketing efforts, this company has taken an ordinary commodity and turned it into a common noun.
How Content Can Spur Change for Businesses
In this video I interview Mitch Joel, author of Six Pixels of Separation and president of Twist Image.
Mitch shares insights into how content has changed the way we do business.
He also gives you insights into the questions to ask to find the right marketing strategy for your business today.
Be sure to check out the takeaways below after you watch the video.
5 Reasons Your Content Marketing Must Address Price
Do you openly reveal your pricing online?
The way people shop has now completely changed.
We know that if we look hard enough online, we can usually find what we’re looking for.
And that includes the price of any product or service.
Despite this reality, many business websites fail to address some of the most essential questions their potential and existing customers have, especially when it comes to the subject of pricing.
26 Tips for Using Pinterest for Business
Are you wondering how your business could use Pinterest?
To say there’s been a lot of buzz about Pinterest in recent months would be putting it mildly!
Pinterest’s ease of use for visually bookmarking, organizing and sharing things you love has made it a hit among individuals and businesses alike.
What follows are 26 tips, an A-Z guide for creating a business presence on Pinterest.
#1: Add a Pinterest “Follow” and/or “Pin It” Button
One important way to let your clients and prospects know about your presence on Pinterest is to add a Pinterest button. Pinterest has several choices available on their goodies page. Find the one that works for you. When you add a Pin It button, you can encourage your customers and readers to pin your products onto Pinterest.
