5 Steps to Building Quality LinkedIn Connections

social media how toAre you trying to find quality leads for your business on LinkedIn?

Are you rising above the noise with quality engagement?

Using your LinkedIn profile to connect with market influencers and potential clients is smart–when done right.

In this article, you’ll discover a five-step process for building the solid relationships you need to generate a steady flow of leads from LinkedIn.

linkedin istock image

LinkedIn is a great marketing tool if you create relationships based on trust. Image source: iStockPhoto.com.

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How to Create Visual Social Media Content

social media how to Do you use images to boost engagement?

Are you looking for tools to create better visual content?

Creating compelling visuals for your social media marketing can be challenging.

In this article you’ll find just about every resource you need to create visual stories on all of the major social platforms.

The Big Picture

Visual content has become extremely important to marketers’ social tactics. That’s because of a growing consumer interest in images as evidenced by popular sites like Pinterest, Instagram and Snapchat.

People connect more emotionally with images than they do with text. In fact, customers are more likely to take action or make a decision when prompted with an image.

That means brands using visual social media content to drive a stronger message to their audience will naturally cut through the noise and rise to the top.

Here’s a lot of important stuff you need to know about visual content for social media marketing.

#1: Making the Case for Visual Content in Social Media

The use of visual content in social media has exploded, partly because it’s so easy to create and share images and video with a smartphone, and partly because images are more persuasive than text content. Here are some important reasons why you should include visual stories in your social marketing tactics.

Why Use Visual Content in Social Media Marketing?: Over at the Marketing Tech Blog, Douglas Karr breaks it down for us with an infographic (of course) to explain why any social marketing should be dominated by visuals.

marketing tech blog

Read up on why your social media should have a visual focus over on the Marketing Tech Blog.

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How to Speed Up Your Content Curation Process

social media how to Do you want to share helpful content, but don’t know where to find it?

Are you looking for tools to speed up your content curation process?

In this article I’ll show you how to find and share relevant content in a snap.

Why Content Curation?

If you want to be the go-to expert in your niche, you need to provide more value than the other guys. Content curation—sharing relevant articles from several sources—is an important way to provide that value to your clients, fans and readers.

Modern marketing has changed significantly. It’s less about promotion and more about helping your ideal clients make informed decisions. Buyers expect to be fed relevant and helpful information.

Good content curation pinpoints potential clients’ needs, wants, desires and problems, then offers answers and solutions. Sharing other people’s content is a great way to quickly become the recognized expert in your field.

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Four Steps to Achieving Your Social Media Goals

social media how toAre you wondering how you’ll achieve your social media goals this year?

Do you feel as if you’re spending lots of time on social media with little direction and few results?

In this article, I’ll show you how to streamline your social media marketing to achieve your goals.

#1: Set Realistic Goals for Your Business

When you set goals for your business, set one realistic goal that’s measurable.

For example, if you own a local flower shop and you sell 20-25 flower arrangements per day, try starting off with a goal of selling 30 per day.

Adding an extra 5-10 sales a day is certainly more realistic than adding 30.

istock-goal-setting-image

Your strategy starts with goals. Image source: iStockPhoto.

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How to Create Written Content that Generates Leads

social media how to Do you need more leads?

Are you looking for creative ways to use your blog content to improve your conversion process?

In this article, you’ll discover how to identify and patch the weaker part of your funnel by writing the right type of content.

How Content Drives Leads

Written content works in many ways.

Some writing pulls your audience toward you, building awareness.

Other content builds trust and compels your audience to take action. In other words, content can be useful at strengthening different parts of the conversion funnel.

The “funnel” is just a metaphor for the path that visitors take on their way to becoming leads, starting with awareness and ending with action. If you’re not getting leads, it’s because there’s a weakness in your funnel.

istock-funnel-image

Create the content you need to strengthen your conversion funnel. Image source: iStockphoto

What follows are many tips to help you generate more leads with your written content.

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5 Ways to Blog From Your Mobile Device

social media how toDo you need to blog while on the go?

Would you like to have the ability to blog from your mobile device?

In this article, I’ll show you what you need to run your blog from your mobile device.

Why Blog From a Mobile Device?

OK, so you’re not going to build a robust blog entirely on mobile.

But once you’ve launched your blog using a platform like WordPress, a computer is no longer required to continue posting, engaging and building your brand online.

In today’s mobile, 140-character world, more readers prefer their content in bite-sized chunks—which makes quick-hit and multimedia posts from a mobile device ideal in some cases.

“Every day you have to be communicating; that’s the important thing,” said rock star video blogger Gary Vaynerchuk, when asked what today’s businesses are lacking online. “Long-form blogging was the big thing in years back. Microblogging is now the big thing. It’s changed the dynamics a bit.”

And microblogging doesn’t have to be just a Twitter thing. Many new WordPress themes have custom content types baked into the editor and design for short blurbs, photos and even asides.

In fact, a standardized list of these “short-form” post formats has been recognized since WordPress 3.1, and bloggers can now customize their themes around these specific, shorter-than-normal posts. That standard list of post formats includes Aside, Audio, Chat, Gallery, Link, Quote, Status and Video.

wordpress-post-formats

WordPress makes it easy to publish short-form content with those callouts on the content management side of things. It’s encouraging Google and other search engines to become more flexible when it comes to ranking quality content, no matter how many words the body area contains.

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18 Social Media Marketing Tips From the Pros

social media how toWould you like to improve your social media marketing?

Are you wondering what social media marketing tactics the pros like to use?

We asked top social media pros to share their hottest social media marketing tactics.

In this article, you’ll discover strategies the pros use to boost their social media marketing.

#1: Stay Top of Mind Using LinkedIn Tags

viveka von rosen

Viveka Von Rosen

On LinkedIn, you shouldn’t send an email blast to every one of your connections. However, you can create lists of “tagged” groupings so you can send relevant and helpful information to your contacts at strategic times.

When you tag your connections on LinkedIn, you can sort/filter them by Tags and—wait for it—send a message to up to 25 people at a time.

process of tagging

You can filter by tag and then send a message to up to 25 people.

For example, if one of your niche markets on LinkedIn is marketers who target medical professionals, all you have to do is:

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5 Habits of Successful Content Marketers: New Research

social media researchAre you wondering what the best content marketers do differently?

Do you want to take your content marketing to a new level?

Content Marketing Institute and MarketingProfs just published their latest report, B2B Content Marketing: 2014 Benchmarks, Budgets and Trends – North America. The report shows two sides of content marketing.

Where Are We Headed?

On one hand, the industry is still growing and has a long way to go. On the other hand, things are looking up and confidence is growing as many marketers start to get it right!

What’s clear from the report is that the most successful B2B marketers are doing more! “More what?” you ask. Well, they’re spending more money, paying more attention to strategy, using more tactics and social media platforms and even producing more content.

Let’s dig deeper into five trends that show exactly what the most effective B2B content marketers are doing.

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Content Marketing: How to Attract People With Content

Do you use content marketing for your business?

Are you wondering how to attract customers with your content?

To learn about the power of content marketing, I interview Joe Pulizzi for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael StelznerThe Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Joe Pulizzi, founder of the Content Marketing Institute, the Content Marketing World conference and author of the new book, Epic Content Marketing.

Joe shares why a content marketing strategy is important for your business.

You’ll learn how content marketing works and what you need to do to get started.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher or Blackberry.

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