How to Set Your Social Media Strategy and Measure It
In this video I interview Dave Fleet, vice president of Digital at Edelman in Toronto.
Dave shares how social media measurement impacts businesses today. You’ll learn what strategies businesses are using to measure their social media marketing efforts.
Be sure to check out the takeaways below after you watch the video.
Blogs, Books and Social: How the World Has Changed
Do you think the world of publishing is evolving?
Have you ever thought of self-publishing?
To learn more about how blogs, books and social content have evolved, I interview Guy Kawasaki for this episode of the Social Media Marketing podcast.
More About This Show
The Social Media Marketing podcast is a show from Social Media Examiner.
It’s designed to help busy marketers and business owners discover what works with social media marketing.
The show format is on-demand talk radio (also known as podcasting).
In this episode, I interview Guy Kawasaki, former chief evangelist for Apple and author of many books including Enchantment and What the Plus! Google+ for the Rest of Us.
Guy shares his experience of publishing his first book in 1987 and how publishing has changed since then. You’ll also learn tips and techniques to use on Google+.
Share your feedback, read the show notes and get the links mentioned in this episode below!
Listen Now
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You can also subscribe via iTunes, RSS, Stitcher or Blackberry.
Community Driven List Posts: A Tool for Bloggers
Most bloggers quickly discover that posts that contain lists are popular.
Unfortunately, list posts usually require a lot of work to write and are rarely updated after they’re published.
What if there was an easy way to create list posts and keep them up to date?
List.ly can help you do this. Plus List.ly offers you a welcome bit of social interaction.
Create a Community-Driven List Post
List.ly is a collaborative list-building tool. You create the initial list on the List.ly website and you can embed it as part of your blog post. Embedding means that it appears as if it’s in your blog post, but it still resides on List.ly.
What’s cool is that your community can then add and/or vote for items on the list. This can be a useful tool to engage with your community and discover more about their interests.
An example of a list created within List.ly. Notice the branding image at the top of the list and the number of positive and negative votes for each item on the list.
Blogging for Business: How Content Can Improve Your Sales
Are you wondering how a blog can help your business?
Are you trying to figure out how content can improve your sales?
To learn more about the connection of blogging and content marketing, I interview Marcus Sheridan for this episode of the Social Media Marketing podcast.
More About This Show
The Social Media Marketing podcast is a show from Social Media Examiner.
It’s designed to help busy marketers and business owners discover what works with social media marketing.
The show format is on-demand talk radio (also known as podcasting).
In this episode, I interview Marcus Sheridan, founder of The Sales Lion and author of the ebook Inbound and Content Marketing Made Easy.
Marcus shares insights into the struggles marketers have to get results from business blogging. You’ll learn what to focus your efforts on and a few simple tactics that will work.
Share your feedback, read the show notes and get the links mentioned in this episode below!
Listen Now
Podcast: Play in new window | Download
You can also subscribe via iTunes, RSS, Stitcher or Blackberry.
3 Ways to Create Highly Valuable Blog Content
Do you struggle coming up with content ideas for your blog?
Or maybe you create plenty of blog posts, but they get few views and even less engagement?
If you find that creating engaging content is challenging, keep reading.
This article will identify some of the best tips, tools and tactics for creating blog content that helps grow your business.
#1: Be the resource your customers really need
What’s your ideal customer’s biggest problem? Your blog is not about your business, it’s about your customers.
If you want to attract and engage your prospects and lead them down the sales funnel, you need to focus on them and their problems.
The more you create content that helps your prospects succeed, the more engaged they’ll become with your blog.
So how do you know what your audience is struggling with?
Ask.
If you’ve been in business for a while, chances are you already know a lot of what your customers are struggling with.
How Content Can Help You Build a Loyal Following
Are you trying to build an engaged loyal following that loves you and your business?
Have you tried to use video, podcasting or social media to build engagement?
I explore these questions with Pat Flynn for our new Social Media Marketing podcast.
More About This New Show
The Social Media Marketing podcast is a brand-new show from Social Media Examiner.
It’s designed to help busy marketers and business owners discover what works with social media marketing.
In this episode, I interview Pat Flynn, founder of Smart Passive Income.
Pat shares insights into his tactics and strategies and how social media content contributes to the success of his business.
You’ll learn how to create content to publish on different social media platforms to connect to a large audience. And you’ll discover the techniques to use to build a loyal fan base.
Share your feedback, read the show notes and get the links mentioned in this episode below!
Listen Now
Podcast: Play in new window | Download
You can also subscribe via iTunes, RSS, Stitcher or Blackberry.
4 Blogging Tips to Double Your Site Traffic
Jason Crawford, president of the Parts and Service division of Block Imaging, was upstaged by his six-year-old daughter.
In her ponytailed debut on the Block Blog, Crawford asked her, “Madeleine, do you know how to fix a laser aimer?”, to which she confidently replied, “Yes!”
The pair then demonstrated with charming aplomb a simple troubleshooting tidbit for Block’s medical imaging equipment customers.
Block Imaging Parts and Service President Jason Crawford and his daughter in their video debut.
The video was one of a slew of ideas that came out of a two-day retreat aimed at kickstarting a company-wide commitment to content marketing through their blog.
